Course description
Data Monetization Strategy: Creating Value Through Data
Earn an official certificate of professional achievement from Massachusetts Institute of Technology.
A comprehensive understanding of how data can be converted into value, and the associated opportunities and challenges of data-based value creation.
Strategic insight into the I-W-S data monetization framework used by top-performing companies, which includes improving, wrapping, and selling.
A data monetization strategy chosen to maximize the financial value of an organization’s data assets.
Training content
Module 1
Data monetization: Converting data into financial value
Module 2
Data monetization capabilities: Building enterprise data foundations
Module 3
Improving: Generating value through data-driven process optimization
Module 4
Wrapping: Generating value from analytics features and experiences
Module 5
Selling: Generating value from information solutions
Module 6
Data monetization strategy: Choosing a plan for organization-wide value creation
Course delivery details
Duration
- 6 weeks Excluding orientation
- 6–8 hours per week Self-paced learning online
Why choose GetSmarter?
- Data-driven course selection
- Outcomes-based design
- People-mediated delivery
GetSmarter
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