Crisis Communication Skills

Crisis Communication Skills

Your product is recalled. An accident happens on site. An employee commits a crime. All of these scenarios create a crisis situation, requiring a focused, clear and consistent response.

Challenge & Solution

When a business crisis occurs, how do you deal with two simultaneous issues: the crisis itself and the public’s perception of the crisis? Exec-Comm’sCrisis Communication Skillsseminar prepares your executives to control and communicate your corporate message during a crisis to the media and to your key targeted audiences.

After participating in this program, you will:

• Project an empathetic, professional and credible corporate image during any crisis
• Identify potential crises, determine impacted audiences and establish an effective and appropriate communication plan
• Quickly organize thoughts for media interviews
• Prepare for and deliver a negative news announcement
• Control investigative reporters and the flow of any interview, including “ambush” interviews
• Adjust responses and demeanor appropriately for various audiences and issues
• Create and bridge to an effective corporate message
• Conduct a crisis news conference
• Successfully testify at public hearings

Interactive Learning

You will acquire skills through video recording, group exercises, business specific role plays, and instructor coaching. A typical half-hour includes 10 minutes of instructor briefing and 20 minutes of practice and skill building.

Customization & Sustainability

• Content: We can tailor the title, skills, exercises, and timing to meet your needs.
• Setting: This program works in large group, small group, and one-on-one settings.
• Duration: From standard two-day programs to brief showcases or webinars, we can work within your timeframe.
• Sustainability Tools: We provide “skills trackers,” checklists, planners, email reminders, access to ECLearn.exec-comm.com, continued instructor access, and our book,Simply Said, to extend the learning and increase skill retention.