Course description
The Product Management program combines the latest in Design Thinking with the best of the Berkeley Haas MBA program, to prepare you for your role: understanding your customers’ environment, designing customer experiences, boosting your team’s performance, and mobilizing your organization. Dr. Sara Beckman, who has led the program for thirteen years, continually updates the program to reflect the latest research. Along with all program faculty, she maintains a consulting practice, to stay up-to-date on current issues facing companies like yours.
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Who should attend?
The program will benefit greatly to:
- Product Managers, Directors and Vice Presidents of Product Management
- Project and Program Managers
- Engineers looking to move into or interfacing with Product Management
- General Managers who manage product portfolios and corporate strategy
Training content
There are 6 sessions that the training focuses on, including:
- Master Business Model Communication: Rapidly communicate, to any audience, a comprehensive business model for your existing business, as well as for product extensions and new lines of business you wish to create.
- Optimize Product and Product-Line Profitability: Create pricing tools and systems and learn a systematic methodology to allocate scarce resources among products to optimize product profitability.
- Improve Your Management Capabilities: Learn how to effectively manage your team when you lack direct authority and even when it doesn’t feel like a team.
- Speak the Language of Senior Management: Effectively communicate with the appropriate decision-makers to get your ideas implemented.
- Transcend Day to Day Firefighting and Drive Strategy: Gain effective methods for - driving product decisions without succumbing to the “tyranny of the inbox”.
- Go Deeper for More Transformational Ideas: Harness the latest customer-centric frameworks to gain deeper insights and integrate market feedback to drive innovation and build differentiated products and services.
Course delivery details
The Product Management Certificate Program is a five-day, immersive, in-person experience. Before you arrive, we include a 6-week online component, including customized video lectures and readings, discussions with your new classmates, colleague surveys, exercises, and a simulation game.
Costs
The program fee is $7,950 (USD).
Certification / Credits
Upon completing this program, Berkeley Haas Executive Education will award you with a verified Product Management Certificate of Completion.
Besides, this program counts toward a Certificate of Business Excellence. A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Our four academic pillars are Leadership & Communication, Entrepreneurship & Innovation, Finance and Business Acumen, and Strategy & Management. Data Science for Leaders program belongs to Strategy & Management or Entrepreneurship & Innovation pillar. Participants have the opportunity to plan a flexible schedule of completing the Certificate of Business Excellence in up to three years.
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