Course description
Successful Product Management
Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.
In this powerful seminar, you’ll focus on strategy product portfolio planning key tasks of a product manager understanding critical reports and how to calculate break-even sales formulas. Then you’ll put it all together using a case study on product marketing plan development so you can prepare your marketing plan.
How You Will Benefit
- Understand the whys and hows of the product management system—and how to make the best use of it
- Gain marketing savvy and use it to perform your job effectively
- Set priorities and manage the profitability of your products or serviceBuild effective working relationships with suppliers and with external and internal business partners
- Manage the financial aspects of product management
- Learn the key components of an effective business plan—and practice developing one
Upcoming start dates
Who should attend?
Product managers and brand marketers and directors, and those who interact with them.
Note: Attendees should have two years of marketing experience.
Training content
- Benefits of the product management process
- Strategies and models for marketing success
- The main tasks of a product manager
- Key reports and relationships
- How to manage new product or service development
- Prepare your marketing plan
Costs
Course price for:
- Non Members: $2495
- AMA Members: $2245
Certification / Credits
CEU: 1.8
Reviews
Average rating 5
Greg has a lot of industrial knowledge that he shares throughout the class.
This class was excellent and David's facilitation, insights, and teaching style were the key ingredients. I have absolutely left this class a better Product Manager and professi...
American Management Association Company Info
The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
David was a great instructor. He went through the documents with great detail and was able to provide his own real world examples making the class very useful.