
Course description
Gain the tools you need to analyze, evaluate and recommend specific actions your organization can take to grow their value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. You’ll uncover unique perspectives through analysis, forum discussions and peer review as you apply these concepts to industry leaders like JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
Led by strategy thought leaders Jared Harris and Michael Lenox, this six-week online course explores ways to leverage the most effective methods and theories for strategically building your firm’s value and avoiding common growth pitfalls.
To earn your Strategy Essentials Specialization, you will also need to complete these two courses:
- Strategy Analysis
- Strategy Planning
While it is not required that you take these courses in a specific order, it is strongly recommended that you start with Strategy Analysis, as it will provide foundational building blocks that will assist you in the other two courses.
Who should attend?
- Executives and managers looking for a refresher to help tackle strategic challenges at their organizations
- Emerging leaders looking to improve their ability to articulate and understand strategy and position themselves for advancement
Training content
- Strategic Dynamics
- Growth Strategies
- Scaling
- Market Entry
- Diversification
- Innovation, Acquisitions
Certification / Credits
This course is part of the three-course series to earn your Strategy Essentials Specialization.
About UVA Darden

Darden | Purpose-Driven Leadership
These uncertain and rapidly changing times call for leaders who are prepared to catalyze global business and social transformation. Through Darden's signature approach to teaching and learning, you will connect with your purpose, master business tools and concepts, and gain...
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University of Virginia Darden
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