The stakes for an effective communication strategy only get higher in a crisis.
This program will help you build a framework to prepare for the next disruption and better articulate your organization's value proposition, competitive advantage, or strategic transformation — elements that position your organization to step up and stand out during periods of upheaval or progress.
Even before the COVID-19 pandemic upended organizations across industry, many have struggled to communicate their approach to disruption and risk mitigation. Equally problematic, many are challenged to communicate a clear narrative and rationale for their strategic transformation efforts, which are being driven by disruptions from competitors, technologies, new business models and evolving consumer expectations.
Who should attend?
This program is designed for senior-level leaders responsible for communication to internal and external stakeholders, such as Chief Communications Officers and Chief Strategy Officers; as well as HR professionals who partner with business unit heads across organizations and investor relations/corporate relations leaders.
This hands-on program features simulations, case studies, workshops and discussions around topics such as:
- Developing Effective Communication Plans
- Prioritizing Stakeholder Communication
- Aligning Internal Resources for Effective Crisis Communication
- Communication Best-Practices for Leaders at All Levels
- Communicating New Business Models in the Face of Disruption
Course delivery details
5 days, Live Virtual Sessions Plus On-Demand Application & Online Work
Certification / Credits
The Strategic Communication program counts as half of one credit toward a Darden Certificate in Management. Complete this program and earn three and a half additional credits for a total of four credits to earn your certificate.
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