Big Data and Managerial Decision-MakingUniversity of Southern California Marshall School of Business
During this program, ideal for non-specialists, you will learn about both the capabilities and limitations of big data, AI and data analytics. You will be taught a framework from which to understand big data and analytics and leave with a toolbox that you can use to lead effective business analytics initiatives and make fact-driven decisions based on analysis. Big Data and Managerial Decision-making was designed to give decision makers the framework to understand and implement data projects that generate actionable insights to help them make fact-driven decisions. The fact is that the hardest parts of implementing a big data analytics strategy or project do not involve data science or technology. Rather, the real challenges are ones of leadership and management.
Who should attend?
This course is designed for executives who are interested in implementing big data initiatives, area leaders whose operational areas would benefit from increased use of data analytics (e.g., marketing), managers who want to understand/deploy/scale analytics and AI in their organization, and anyone who wants to understand the benefits and limits of big data/AI and data-driven decision-making.
TOPICS AND KEY TAKEAWAYS
- Understand what Big Data/AI can and can’t do (abilities and limitations)
- Learn how to use experiments and predictive analysis to improve decision making.
- Learn to develop strategies to integrate data analytics for fact-based decision-making processes across an organization.
- Judge what “good” looks like in data science
- Identify where analytics provides value add and where it doesn’t
- Lead with confidence in a data driven world
Course delivery details
Live, Online: This program will take place over five days, with 2 hours a day of live, synchronous class sessions that include small group breakout discussions, as well as data projects. To maximize this collaborative learning experience for everyone, participants are expected to attend every session and contribute actively during the class and while in small groups. This format allows for instant question-and-answer sessions for immediate clarification.
Certification / Credits
Upon completing Big Data and Managerial Decision-making, you will earn a digital badge recognizing your new proficiency. Share and showcase your achievements by posting your digital badge on online resumes and social networks such as LinkedIn.
About USC Marshall School of Business
USC Marshall School of Business | Executive education and professional develompent
Since its founding in 1920, the USC Marshall School of Business has capitalized on its location in Los Angeles—a global center for arts, technology, and international trade—to shape the role, nature, and reach of business education worldwide. Embracing the high-velocity...
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University of Southern California Marshall School of Business
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