Course description
Strategic Decision Making and Corporate Communications probes the complex ways people process information and make decisions. The knowledge to formulate a message that considers the situation and audience expectations can make a leader’s communication highly effective, whether for a CEO responding to a product failure, a restaurant manager announcing layoffs in an economic downturn, or a hospital manager announcing a no-visitor policy.
The workshop identifies factors that influence corporate communication techniques, including stakeholder, media, and firm characteristics. Participants also examine key message properties to address when developing crisis communications based on an assessment of a firm’s situation and reputation management.
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Who should attend?
Individual contributors, managers, leaders, and corporate response teams interested in examining strategic decision-making biases and factors influencing perceptions of corporate firms in order to:
- Make solid strategic decisions free of bias
- Manage corporate reputation
- Understand how to prevent human biases from negatively influencing decision-making
Training content
- Gain awareness of key cognitive biases influencing business decisions
- Understand internal and external customer perceptions of corporate response to a crisis
- Learn insights and strategies for crafting corporate responses to crises and managing issues
Course delivery details
Three days online program with three live virtual sessions:- October 4, 6 and 8, 2021 from 12:30 – 1:30 p.m. EST
Costs
The program fee is $950 (USD).
Certification / Credits
Earn a University of Georgia Certificate in Business Leadership by completing this program and four other leadership programs.
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UGA - Terry College of Business | Over 100 Years of Excellence
Founded in 1912, the Terry College of Business is the state’s flagship business school within the country’s first state-chartered university. As the first business school in the South, the Terry College of Business is steeped in a tradition of providing...