Course participant reviews for Winning the Complex Sale

I understand better that I need to involve more people-- particularly lower level individuals--to ensure buy-in. I also need to identify anti-sponsors.

Selling to multiple decision-makers was really helpful and relevant. Just really switching my directive from starting with selling the program and showing features initially to really asking more probing questions and what would happen if the challenges they are facing aren't addressed.

I felt his initial approach to getting all areas of interest without jumping into selling was a reminder of my sales background. We often forget to keep the pace at a crawl in the beginning so we can build trust in understanding their true need.