Course description
Crafting Strategic Visual Stories (Onsite)
Our brains are wired to remember stories, but weaving tales alone isn’t enough to spur your customer, prospect, or manager to take action. It’s the arc of a story, combined with powerful data and visuals, that achieves the right balance of logic and emotion to influence decision-making.
Whether you’re working on a sales presentation, an internal business update, or the ever-intimidating executive briefing, you need a road map to guide you. TPC’s Crafting Strategic Visual Stories introduces the Visual Story Planner™, a framework for turning your data, insights, and recommendations into compelling, audience-centric business stories. This course arms cross-functional teams with a collaborative tool and a common language for sharing ideas and presenting only the best solutions.
This workshop incorporates key business storytelling concepts, hands-on story development, expert coaching, and team collaboration. Our simple business storytelling structure along with user friendly reinforcement tools ensure continued application of the learning long after the workshop is complete.
Do you work at this company and want to update this page?
Is there out-of-date information about your company or courses published here? Fill out this form to get in touch with us.
Upcoming start dates
Who should attend?
Any role From sales to engineering, our business storytelling workshop is ideal for anyone that communicates complex information, ideas, data, or recommendations either internally or externally
Any level Business professionals at any level—from individual contributors to executive leadership—will benefit from knowing how to develop and deliver a clear, succinct story that drives business forward
Any industry Regardless of industry, business storytelling is proven to help people connect with their audience, sell their ideas and drive action
Training content
Learning Objectives
- Apply a simple, repeatable storytelling framework to any business communication
- Transform messages into influential, audience-centric stories
- Elevate the meaning of your data and insights
- Leverage a common language to build communications in teams
- Learn to be flexible based on audience needs and scenarios—not a one-size-fits-all
Why choose TPC?
98.8% of participants say our training is a worthwhile career investment
4.93 out of 5 overall learner satisfaction scores
80% of our clients are repeat customers
Reviews
Average rating 4.8
I really liked applying what we learned in the morning to build out our own stories to then turn and share with the group.
Great facilitator, very clear and actionable.
Contact this provider
Business Storytelling for Teams, Made Practical
At the Presentation Company (TPC), we believe many talented businesspeople are unable to move their careers forward because they don’t know how to communicate strategically. Instead, they lead with facts, data, and lots of bullet points. In 2001, we set...
It provides a nice framework to give successful presentations with a desired outcome.