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(Virtual) Testing Business Ideas

Training overview
Professional Course
3 days

Course description

(Virtual) Testing Business Ideas

Learn the skills, processes and tools needed for designing and running world-class business innovation experiments.

This unique online learning experience will shift your mindset, grow your skillset, and help you drive meaningful change in your organization. Taught by the authors of Testing Business Ideas and learnable in virtual teams.

Learn how to reduce the risk of costly failure through a systematic testing process.

Get foundational training to make testing a repeatable process in your organization: team design, stakeholder communication, experiment flow, and measuring progress.

Discover how to identify the right experiment for your riskiest hypotheses from a library of 44 Desirability, Viability, and Feasibility experiments.

Learn how to start with small bets and increase spending on your journey from discovery to validated business idea through strategic management.

Understand how to design experiments that produce the market feedback you need to learn whether your idea works or not.

Who should attend?

Busy full-time professionals who want to level-up their own innovation skills and drive change within their organizations. It’s your chance to go deeper than the books and learn directly from the authors, thought leaders and leading practitioners in the field.

Training content

Day 1:

Designing world-class experiments

Part I

  • Assumptions Mapping
  • Discover a library of 44 experiments
  • Pick the right experiment at the right time

Part II

  • Designing & running a discovery experiment
  • Sophisticated interviewing techniques & pitfalls
  • Informal Q&A (Optional)
  • Presenters will answer questions from the day
  • Networking Session (Optional)
  • Networking session for all participants to get to know each other

Day 2:

  • Designing Experiment Sequences

Part III

  • Live prototyping with templates
  • Designing experiment sequences

Part IV

  • Making Data influenced decisions
  • Informal Q&A (Optional)
  • Presenters will answer questions from the day
  • After-hours Session (Optional)
  • David & Alex will talk about the making of the book Testing Business Ideas

About Strategyzer


Strategyzer helps companies all over the world uncover their teams’ entrepreneurial potential with our globally-trusted methodology and engaging platform. We help build Invincible Companies by helping you: Shift mindsets. Train your leadership and teams in proven methods from our network...

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Contact info


Löwenstrasse 2 CH
8001 Zürich

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