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SBD 500 – Articulating a Vision

Speak by Design
Training overview
Professional Course
3 hours
From 695 USD
Start dates
695 USD
SBD 500 - Articulating a Vision

Course description

SBD 500 - Articulating a Vision

Create a compelling story of transformation for your organization or client.  A captivating vision helps align your audience on a common goal.  It accelerates the adoption of new ideas and minimizes resistance to change.  This session covers the fundamentals of change management and how to increase desire for innovation.  Participants will learn how to coach clients to craft, adapt, and deliver a change message everyone can stand behind.




  • Draft a change story for your leadership, team, or client
  • Advise clients on messaging strategies for change initiatives
  • Learn how to develop and deliver a clear, positive, personalized message for why and how your company or a client must change and how to get involved
  • Examples include:
    • Introducing a new strategic plan
    • Messaging and or branding for a new initiative
    • Organizational changes

*Please note that this is registration for course 5 (SBD 500 - Articulating a Vision) of the 8 part series titled Lead by Design. Registrants for the Lead by Design Cohort program get registration for this included in their fees along with additional benefits.

COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Who should attend?

SBD 500 - Articulating a Change Vision is suitable for Managers and above.

Training content

SBD 500 - Articulating a Vision Course Outline

  • Introduction – 10 min
  • Why create a change story – 10 min
  • What are the types of change stories – 10 min
  • How to write the change story – 45 min
  • Practice – 60 min
  • How roll out the story to an organization or community – 20 min


The fee for SBD 500 - Articulating a Vision is $695 USD.

About Speak by Design

Speak by Design

Speak by Design

Strong leadership communication skills make you a consistently compelling force for your organization. We are committed to helping people develop exceptional communication skills and presentations that launch and transform their businesses, teams, and relationships to new heights. We help clients...

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Average rating 5

Based on 10 reviews

Aracelli, Global Consulting Firm
You provided a really great adaptation to Zoom
Marta, Global Event Production Company
I was very impressed with the flow and quality of the session overall. It was very challenging but amazing!
Ivan, Global Consulting Firm
It was a great experience for these difficult days
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