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SBD 200 – Crisp, Confident, and Credible

Speak by Design
Training overview
Professional Course
3 hours
Application deadline: 1/21/2021
From 695 USD
Start dates
695 USD
SBD 200 - Crisp, Confident, and Credible

Course description

SBD 200 - Crisp, Confident, and Credible

What is the best way to prepare a message? This training introduces audience analysis and the pyramid structure for formulating messages clearly and logically. We will examine current client communications and work on pursuing written communication excellence. The training will cover message strategy, structure, and style.




  • Analyze audience and objectives to determine whether the grouping or argument structure is more appropriate for sequencing the message
  • Utilize the pyramid structure to synthesize messages clearly and credibly
  • Practice translating pyramid structures into written communications that tell your story most effectively


  • Help first drafts get closer to final drafts
  • Consistently communicate synthesized thoughts and insights rather than a summary of facts and details
  • Better efficiencies co-creating written communications
  • Establish a better system of articulating a vision for a document prior to the team’s development

*Please note that this is registration for course 2 (SBD 200 - Crisp, Confident, and Credible) of the 8 part series titled Lead by Design. Registrants for the Lead by Design Cohort program get registration for this included in their fees along with additional benefits.

COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Who should attend?

SBD 200 - Crisp, Confident, and Credible is suitable for Associates and above.

Training content

SBD 200 - Crisp, Confident, and Credible Course Outline

  • Introduction (10 min)
  • Consultancy Best Practices and Standards (20 min)
  • Message Strategies for Tailoring to the Audience (15 min)
  • Finding the Governing Thought (15 min)
  • Message Structure and Sentence Structure (45 min)
  • Word choice, Subject/Verb agreement, Active vs. Passive, Formatting, Grammar Punctuation, e.g. / i.e. / etc. (30 min)
  • Wrap Up (15 min)


The fee for SBD 200 - Crisp, Confident, and Credible is $695 USD.

About Speak by Design

Speak by Design

Speak by Design

Strong leadership communication skills make you a consistently compelling force for your organization. We are committed to helping people develop exceptional communication skills and presentations that launch and transform their businesses, teams, and relationships to new heights. We help clients...

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Average rating 5

Based on 11 reviews

Patrick, Global Consulting Firm
Really a career changing experience!  Thank you!
Caroline, Medical Device Company
The flexibility that Speak by Design immediately implemented over Zoom was both impressive and incredibly convenient.
Raj, Global Technology Firm
This training helped add structure and a framework to real life work scenarios. I learned how to deliver a variety of news well and use all of our forms of communications, e.g., gestures, body language. Really impressed overall!
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Training reviews
Course rating
Based on 11 reviews

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