SBD 200 - Crisp, Confident, and Credible
What is the best way to prepare a message? This training introduces audience analysis and the pyramid structure for formulating messages clearly and logically. We will examine current client communications and work on pursuing written communication excellence. The training will cover message strategy, structure, and style.
- AUDIENCE ANALYSIS
- FINDING THE GOVERNING THOUGHT
- PYRAMID STRUCTURE
- MOST COMMON MISTAKES IN WRITING
- STYLE STANDARDS
- Analyze audience and objectives to determine whether the grouping or argument structure is more appropriate for sequencing the message
- Utilize the pyramid structure to synthesize messages clearly and credibly
- Practice translating pyramid structures into written communications that tell your story most effectively
- Help first drafts get closer to final drafts
- Consistently communicate synthesized thoughts and insights rather than a summary of facts and details
- Better efficiencies co-creating written communications
- Establish a better system of articulating a vision for a document prior to the team’s development
*Please note that this is registration for course 2 (SBD 200 - Crisp, Confident, and Credible) of the 8 part series titled Lead by Design. Registrants for the Lead by Design Cohort program get registration for this included in their fees along with additional benefits.
In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!
Who should attend?
SBD 200 - Crisp, Confident, and Credible is suitable for Associates and above.
SBD 200 - Crisp, Confident, and Credible Course Outline
- Introduction (10 min)
- Consultancy Best Practices and Standards (20 min)
- Message Strategies for Tailoring to the Audience (15 min)
- Finding the Governing Thought (15 min)
- Message Structure and Sentence Structure (45 min)
- Word choice, Subject/Verb agreement, Active vs. Passive, Formatting, Grammar Punctuation, e.g. / i.e. / etc. (30 min)
- Wrap Up (15 min)
The fee for SBD 200 - Crisp, Confident, and Credible is $695 USD.
About Speak by Design
Speak by Design
Strong leadership communication skills make you a consistently compelling force for your organization. We are committed to helping people develop exceptional communication skills and presentations that launch and transform their businesses, teams, and relationships to new heights. We help clients...
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