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Group Sales - Selling Process & Strategy

Training overview
Corporate / Group Training
Start dates
United States of America
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Course description

Group Sales - Selling Process & Strategy

Learn the ultimate sales process for Group Sales and how to effectively plan, initiate, manage, and win more business using our results-oriented selling strategies. From getting the buyer's attention to developing loyal customers to increase your account production, you will learn all the right techniques to be an award-winning sales professional.

In these courses, you will:

  • Learn to understand the importance of building rapport and fostering a relationship with clients before, during, and after their sales process.
  • Asking the most compelling questions will provide you with the insight you need to provide the solutions that will win the business, and most importantly, the client's trust and respect.
  • Learn to fully understand the client's objectives, including their tangible and intangible needs. It's not about the pitch but rather how to provide solutions to the client's needs.
  • We'll learn how you can provide mutually beneficial solutions through demonstrating value, effectively communicating and collaborating. We'll learn how to do this both in person and over the phone.
  • You will learn how to LOVE Objections! Why? Objections allow you to determine how serious the customer is to buy from you and provide an avenue for you to set yourself apart from the competition. Learn how to overcome obstacles and challenges in the sales process.
  • And finally, Closing. Closing is not just about asking for the's about having a plan on how to advance the business forward. Most salespeople forget the most important concept in sales, which is to have a plan on how to advance the business to be able to ask for the sale. We'll review the various closing techniques that win business. Learn how to close the sale effectively.

SalesBoost courses are offered on a subscription basis that includes all SalesBoost courses. Contact us today to learn more about our subscription plans.

COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Training content

Learning objectives:

  • Define rapport and the three interrelating components used to build rapport
  • Demonstrate the key behaviors required to build rapport with guests, clients and coworkers
  • Explain the benefits of building rapport
  • Identify opportunities to engage and build rapport with customers
  • Build rapport with difficult clients
  • Comprehend and respond appropriately to guest complaints or issues
  • Re-establish rapport with clients
  • Explain qualifying and why its an important part of the sales process
  • Assess guest and client needs to effectively qualify a potential customer
  • Utilize the key techniques, best practices and resources required to successfully qualify a customer
  • Explain the difference between open-ended, close-ended and high gain questions
  • Identify and explain the three components that make up a creative solution
  • Prepare and present creative solutions in-person and over the phone
  • Deliver creative solutions using prepared Objective-Feature-Benefit Statements
  • Handle customer objections effectively and professionally
  • Formulate and use Objection-Solution-Benefit Statements to successfully overcome customer objections
  • Uncover hidden objections
  • Anticipate and prevent customer objections before they occur
  • Utilize key best practices, techniques and resources to successfully close the sale in-person and over the phone
  • Explain why follow-up is important to closing the sale
  • Demonstrate use of Follow-Up best practices
  • Distinguish between advancing and closing the sale
  • Close the sale with a hesitant customer

About SalesBoost


SalesBoost’s revolutionary training and development program for hospitality that will boost your team’s confidence, performance, and yes, results. Rocket past your goals. Send morale soaring. All while spending less time and budget doing it. SalesBoost is the only technology in...

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5345 Towne Square Drive, Suite 145
75024 Plano Texas

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