Course description
CEPE’s fully online Strategic Communications and Public Relations Certificate program offers a combination of hands-on strategy, real-life case studies, PR writing best practices, and lectures from local PR professionals. Participants will learn a comprehensive strategic PR process for research, planning, implementation, and evaluation, and gain a foundational understanding of new ethics and the legal aspects of public relations. Modern PR skills are more vital than ever, and advanced PR knowledge is expected and sought after regardless of role or industry, making these skills critical for a variety of careers.
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Who should attend?
Any professional who is responsible for brand management, corporate communications, brand visibility, or community outreach and wishes to possess the skills necessary to strategically uphold an organization’s reputation across all digital and traditional channels.
Training content
Upon completion of this program, students will have gained the knowledge to:
- Define and apply key ideas in the field of strategic communications;
- Build a well-developed strategic PR plan;
- Effectively and ethically communicate with target audiences and stakeholders;
- Apply SEO to PR/media relations campaigns;
- Identify key aspects of crisis communications planning.
Course delivery details
Four, 4-week courses. The program can be completed in as little as five months but must be completed within three years.
Costs
Full certificate cost: $2,196.
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Portland State University | Standing up for tomorrow Portland State University has been emboldening students and challenging the status quo in Portland for 75 years. From our founding to serve veterans home from World War II, we have been committed...