Marketing Nous

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Marketing Nous was established in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart is a highly experienced trainer, facilitator and speaker who works with expertise-based businesses to improve sales team performance and revenue outcomes.

Training programs are always customised to suit the clients team, culture and industry with participants being covering a variety of roles across technical staff, professionals, business development teams and managers.

What is an 'expertise-based' business?

A company that sells a service or a technical/complex product where the client is relying on the knowledge, experience and insights from the seller, is an expertise-based business. That is, the expertise provided by the seller is an essential component of the client's buying experience.

Marketing Nous clients are expertise-based businesses that sell:

  • Business-to-business services - in a wide variety of fields including design, environmental consulting, education, maintenance, security and software

  • Technical, industrial or complex products - in the business-to-business sector including instrumentation, medical products, custom designed textiles, printing, construction products and process equipment

  • Professional services - such as management consulting, accounting, law, engineering, insurance, finance and superannuation funds

Stuart has helped thousands of people across Australia, South-East Asia and the Middle East to increase their sales, enhance client relationships, and improve their personal effectiveness using proprietary methodologies based on practical experience and current findings of the psychology of learning.

Download 7 Steps to a High Performance Sales Team and other sales management resources from the Marketing Nous website.

  sales management guide technical and professional teams

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Marketing Nous

Daisy Hill, Brisbane Queensland