Show as: Mobile

Do you want to hear about upcoming free webinars from expert training providers? Sign up for our weekly newsletter

Sales and Customer Service Training for Call Center Agents

Mainstream Corporate Training
Training overview
Corporate / Group Training
3 days
Start dates
Inquire to learn more about our online and webinar-based training

Course description

Sales and Customer Service Training for Call Center Agents

Whether we choose to embrace them or cannot stand being interrupted by their calls, call centers are a business element that is here to stay. This course will help call center agents learn to make the most of their telephone-based work, including understanding the best ways to listen and be heard. Each phone interaction has elements of sales and customer service skills, which we will explore in detail throughout this energizing and practical three-day workshop.

Learning Objectives

This workshop will teach participants:

  • The nuances of body language and verbal skills
  • Aspects of verbal communication such as tone, cadence, and pitch
  • Questioning and listening skills
  • How to deliver bad news and say “no”
  • Effective ways to negotiate
  • The importance of creating and delivering meaningful messages
  • Tools to facilitate their communication
  • The value of personalizing their interactions and developing relationships
  • Vocal techniques that will enhance their speech and communication ability
  • Personalized techniques for managing stress

COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Training content

What’s Missing in Telephone Communication?

To begin, participants will explore Albert Mehrabian’s study on communication and how it affects telephone communication. Participants will also learn the role that body language plays in telephone communication.

Verbal Communication Techniques

This session will cover the four E’s of an effective telephone voice and how you can use them to promote a service image.

Who are Your Customers?

In this session, participants will learn about what a customer is, and they will identify some of their own customers.

To Serve and Delight

This session will give participants an opportunity to develop strong, helpful phrases for assisting customers.

Did You Hear Me?

During this session, participants will learn techniques for active listening and staying focused.

Asking the Right Questions

In this session, participants will learn about open and closed questions, as well as probing techniques.

Saying No

Delivering bad news and saying “no” can be two of the most challenging aspects of a call center agent’s job. This session will give participants techniques and practice in these two key skill areas.

Sales by Phone

This session will discuss how to use information delivery and rapport building to help participants sell over the phone.

Taking Messages

During this session, participants will look at some key elements of taking messages. Then, they will develop a quick reference sheet that they can keep by their desk.

Staying Out of Voice Mail Jail

Voice mail is a great tool, but it can also be frustrating. In this session, participants will discuss some tips for leaving messages. They will also have an opportunity to practice those techniques.

Closing Down the Voice

This session will give participants a chance to practice some vocal exercises.

Cold and Warm Calls

During this session, participants will learn about these two types of calls and how to maximize their efficiency in each.

Developing a Script

Scripts can be an effective tool, particularly for cold calls. This session will give participants a chance to lay out the framework for their script.

Perfecting the Script

Next, participants will learn ways to customize their scripts. We will also look at FAQ sheets and how they can help participants on a daily basis.

Going Above and Beyond

This session will give participants 15 techniques for success and some ways to customize their service.

Handling Objections

During this session, participants will learn different ways to address objections.

Closing the Sale

Next, participants will develop good questions that can help them close a sale.


During this session, participants will work in pairs to rewrite dry and less than imaginative statements to show empathy for their customers.

Changes in the Customer

This session will explore some ways that customers have changed in the past twenty years.

Negotiation Techniques

Negotiation is a key skill for call center success. During this session, participants will learn four things that they can do to become better negotiators.

It’s More Than Just a Phase

Next, participants will learn about the four phases of negotiation and some different types of negotiation.

High Impact Moments

This session will explore some situations where you come into contact with a client or customer at a time when you can have a huge impact on them.

Tips for Challenging Callers

During this session, participants will learn some ways to deal with different caller types.

Dealing with Difficult Customers

This session will give participants nine easy techniques for managing difficult customers. We will also look at how to deal with vulgarity.

Phone Tag and Getting the Call Back

While today’s technology can make it hard to reach a decision maker, it also provides opportunities. This session will give participants some tools to deal with phone tag.

This is My Mentor

This case study will give participants a chance to practice some of the skills that they have learned so far.

Stress Busting

We all need techniques for managing the stress in our lives. This session will encourage participants to develop some personalized ways to manage stress.

News from Within

During this session, we will take brief look at the inside workings of a call center and how they are managed.

Wrapping Up

As the workshop comes to a close, participants will work in small groups to create a review activity for each other. We will also review vocal exercises.

Course delivery details

This course can be offered in the following formats:

  • On-site
  • Online
  • Webinar

Why choose Mainstream Corporate Training?

Serving Over 40 Business Verticals, across North America

98.8% Client Satisfaction, 99% citing they would refer our programs to others

ROI realized by clients as early as the first 3 months post training

About Mainstream Corporate Training

Mainstream Training

Mainstream Corporate Training-- Engaging Professional Development

We are committed to providing quality training that is essential to successful personal and professional growth; our programs help learners maintain a competitive advantage through insightful and effective training topics. Information continues to change and develop our lives -personally and professionally,...

Read more and show all training delivered by this supplier

Request info

Fill out your details to find out more about Sales and Customer Service Training for Call Center Agents.

  Contact the provider

  Get more information

  Register your interest

Contact info

Mainstream Corporate Training

1157 Ouellette Avenue
N9A4K1 Windsor

 Show phone number


Average rating 5

Based on 1 reviews

Lina D.
I liked this course. I have worked in a call center for years and it's never a bad thing to refresh your skills. I definitely picked up additional skills and tips eventhough I thought I learned everything I could, Matt surprised me with some more great strategies that I am already using!
Request Information

Have a question about this course? Fill out this form and the provider will get in touch with you shortly

Training reviews
Course rating
Based on 1 reviews

Need help with your search? offers a free consultancy service to help compare training for you and your team

Request a free quote

Request a free training quote

You may also like...