Social Media Marketing for Financial Institutions

Lorman Education Services
Training overview
Professional Course
1 hour

Course description

Social Media Marketing for Financial Institutions

Learn a range of social media best practices specific to the banking industry.

Are you wondering where to start with social media, or maybe where to go next? As social media continues to evolve rapidly, many financial institutions and marketing teams struggle to leverage social media effectively. Do you have measurable goals for your social media efforts that align with strategic goals? Are your efforts generating results that substantiate the investment? This course will cover a range of social media best practices specific to the banking industry.

Who should attend?

This live webinar is designed for presidents, vice presidents, branch managers, credit and collection managers, loan professionals, controllers, accountants, CIOs, and marketing directors and managers.

Training content

Introduction to Using Social Media in Banking

  • What Social Media Is
  • What Social Media Is Not

What's This All for? Measuring Performance and Return on Investment

  • Potential Value and Challenges
  • Short-Term vs. Long-Term Goal

So Many Options - Selecting and Prioritizing Social Media Platforms

  • Where to Start
  • Where to Expand
  • Where to Experiment

What Content Should Be Published? Social Media Content Strategy

  • What Works and What Doesn't
  • Frequency and Timing

Who Should Manage It All? Social Media Management Options

  • Considerations for In-House Personnel and External Partners

It Takes so Much Time and Effort - Social Media Tools and Platforms

  • Types of Tools and Options

How Can We Accelerate Results? Social Media Advertising Best Practices

  • Advertising Campaign Types
  • Targeting Options
  • Best Practices and Examples

What About Compliance? Social Media Compliance Best Practices

  • Necessary Documentation and Policies

What Are Influencers? Leveraging Social Media Influencers

  • Best Practices and Considerations
  • Activating Internal Influencers

What's Hot Right Now? Considerations for TikTok® and Other Social Media Trends

  • TikTok Observations
  • Navigating Social Media Trends

Closing and Questions and Answers

  • Final Thoughts on Using Social Media in Banking

Certification / Credits

Credits: CPE

About Lorman Education Services

Lorman Education Services - Live and On-Demand Courses

Lorman Education Services is a leading provider of online professional development and corporate training for organizations and individual professionals. For more than 30 years, Lorman has delivered relevant, high-quality, professional-level courses that cover a broad range of business and technical...


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Contact info

Lorman Education Services

Lorman Education Services
2510 Alpine Road
54702 Eau Claire Wisconsin

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