Course description
Sales and Marketing Alignment for Business Success in 2017
In most companies, sales organizations and marketing departments seem to understand what the other is supposed to be doing. At the same time, there is more disagreement over how it should be done and how they can work together than ever before. In this fast-paced presentation, Dave Kurlan will make it easy to stop the blame game, begin a culture of collaboration, and provide steps through which sales and marketing can support each other.
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Who should attend?
Training content
- Marketing's Role in the Sales ProcessSales' Role in the Marketing ProcessAreas Where Sales and Marketing OverlapThe Trouble AreaWhere Sales and Marketing Must Be AlignedHow to Achieve Alignment – Tips, Tricks and Best Practices
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Lorman Education Services - Live and On-Demand Courses
Lorman Education Services is a leading provider of online professional development and corporate training for organizations and individual professionals. For more than 30 years, Lorman has delivered relevant, high-quality, professional-level courses that cover a broad range of business and technical...