Strategic Communication Skills for Advanced Public Relations

London Corporate Training
Training overview
Professional Course
Self-paced Online
5 days
From 1,750 GBP

Start dates
1,750 GBP
Start anytime

COVID-19 Update

This provider offers an online version of their classroom courses

This provider has changed its terms and conditions to allow for rebooking/an amended cancellation policy in light of COVID-19

Who should attend?

  • Directors of all organisations: in every sector
  • Managers of departments or projects
  • Team leaders and supervisors
  • Everybody who would like to make more impact with their communication skills

Training content

Fundamentals of effective communication for all PR and media

  • Purpose, objectives and measures of success
  • Research, segment, understand and respect stakeholder needs
  • Clear structure with relevant messages through appropriate media
  • Harness the 5 senses for effective PR
  • Ask for, receive and utilise feedback
  • Project management of all communication: macro and micro

Oral communication skills

  • How much people hear, understand and why
  • Voice: including tone, volume, variety to influence impact
  • Ask appropriate questions
  • Listen actively to the answers
  • Evaluate responses and adjust approach
  • Overcome challenges of: telephone, conference calls, pod casts, etc

Written communication skills

  • How people read
  • Adapt language, approach, structure and content accordingly
  • Skilled writing, editing and proof-reading
  • Personalise mass communication
  • Monitor and measure effectiveness and impact
  • Adapt writing to each stakeholder and media including: email; PR briefs; strategy and planning reports; websites

Face-to-face communication

  • Read other people’s body language
  • Manage your own body language to support your message
  • Evaluate what’s said in contrast to what’s demonstrated through body language
  • Convey messages without words
  • Incorporate cultural traditions and differences
  • Use these skills in all meetings with all stakeholders

Bringing all the skills together to:

  • Resolve stakeholder complaints and conflict
  • Give powerful and winning presentations
  • Manage press conferences
  • Give confident press interviews
  • Chair and participate in productive meetings

Certification / Credits

  • Understand and apply the principles of communication for powerful and effective Public Relations strategy and implementation
  • Build relationships of trust with stakeholders through consistent and relevant communication
  • Promote and protect their brand with influential communication
  • Communicate with confidence with difficult stakeholders
  • Manage crisis situations positively
  • Apply the tips and avoid the traps of effective communication

Why choose London Corporate Training?

We have trained over 2,500 delegates from almost 600 client organisations

Complimentary Heathrow transfer (one-way)

Endorsed by various organisational and subject specific accrediting bodies

About London Corporate Training

London Corporate Training (LCT)

London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...

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London Corporate Training

3 Shortlands, Hammersmith
W6 8DA London

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