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Advanced Strategic Public Relations Management

London Corporate Training
Training overview
Professional Course
Classroom, Self-paced Online
10 days
Start dates
Online
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London
Enquire for more information

COVID-19 Update

This provider offers an online version of their classroom courses

This provider has changed its terms and conditions to allow for rebooking/an amended cancellation policy in light of COVID-19

Training content

This Advanced Strategic Public Relations Management course will cover:

What you are promoting?

  • PR to promote organisation’s vision, mission and strategy
  • Benefits of products and services
  • Target messages for specific audiences, stakeholders and markets
  • Objective measures of success: KPIs
  • Return on Investment: ROI

Social media and multi-media

  • Understanding the scope, power and immediacy of these media
  • Monitoring what is said, where and by whom
  • Responding to negative feedback positively
  • Pro-actively participating in social and multi-media
  • Dos and don’ts

Five steps for a successful PR plan

  • Agree your objectives, set targets and quantify results
  • Appropriate channels, methods and mix
  • Maximise budget and resources
  • Recruit and manage your PR team: internal and external
  • Effective project management of the implementation

Media relations

  • What do you want from editors, journalists and their media?
  • What do they need from you?
  • Understand the pressures and deadlines they are under
  • Work together to build long-term durable relationships
  • Ten top tips for developing lasting relationships

Press conferences and interviews

  • Managing press conferences and dealing with journalists’ enquiries
  • Giving winning television interviews
  • Radio interviews with impact
  • Handle difficult questions on the telephone
  • Avoid the 5 most common mistakes

Planning a successful PR campaign

  • Agree strategic objectives globally, nationally, regionally, locally
  • Appropriate communication for each market, stakeholder and audience
  • Objectives measures of success and desired outcomes
  • Project management of implementation of plan
  • Anticipate and prevent problems

Advising and developing senior people

  • Advising politicians, senior civil servants, directors and managers
  • Give winning presentations
  • Public relations challenges as opportunities
  • Harnessing creative conflict into productive output
  • Budgeting and resource management

Building a reputation

  • Clarify the key elements which comprise reputation
  • Strategy to maintain a long-term reputation
  • Minimise threats to reputation
  • Defend reputation when under attack
  • Rebuild reputation after it has been undermined or discredited

Issues and crisis management

  • Anticipate sources of crises and mitigate risks
  • Appoint crisis leaders and teams and allocate resources
  • Create crisis plans for key eventualities
  • Practise crisis plans regularly
  • Case studies of impact on organisations of good and poor PR crisis management

Costs

Please contact us for more information on pricing.

Why choose London Corporate Training?

We have trained over 2,500 delegates from almost 600 client organisations

Complimentary Heathrow transfer (one-way)

Endorsed by various organisational and subject specific accrediting bodies

About London Corporate Training

London Corporate Training (LCT)

London Corporate Training have been established in the education, consulting and training industries for two decades. They work as a training team from their head office in London and aim to ensure all of their course participants receive the highest...


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Contact info

London Corporate Training

3 Shortlands, Hammersmith
W6 8DA London

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