Course description
Marketing Course
The ICI marketing program designed in conjunction with industry leaders helps you learn the skills you need to succeed in marketing quickly and conveniently.
How Will You Benefit?
- Fast track your career in marketing
- Learn the inside secrets of how to become a marketing pro in months not years!
- Study a marketing course that was designed in conjunction with marketing industry leaders
- Free up valuable time, don’t waste time and money travelling to classes
- Study at your own pace whenever and wherever you are
- Have access to a tutor
- Easy interest-free payment plans from as low as $39 per week
Upcoming start dates
Who should attend?
There are no previous work or education requirements for entry into any course level.
Training content
- Research the Market
- Identify Marketing Opportunities
- Profile the Market
- Analyse Consumer Behaviour for Specific Markets
- Implement and Monitor Marketing Activities
- Make a Presentation
- Design Direct Response Offers
- Analyse Direct Marketing Databases
- Selling
- Distribution And Channels Of Distribution
Course delivery details
This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial should you simply wish to fast track your studies (and career) and not be locked into a timetable.
Our course content and learning experience ensure that your course is relevant and interesting. Learning, tutorial assistance and assessments take place whenever and wherever you are in the country or world. It takes place at your own pace on your own terms to fit your lifestyle. As an ICI student, you’ll never endure a pop quiz, spend countless hours and hundreds of dollars travelling, and never be late with an assignment or for class.
Course Length
ICI courses allow you to study at your own pace with no assignment deadlines. This means that you determine the pace of the course and within which time period you will ultimately complete your studies in.
- Completing your course with ICI is flexible as you can fast-track and graduate in a matter of months. You complete activities and submit assignments whenever you are ready.
- The maximum time given to complete a program is three years.
Certification / Credits
On successful completion of the course you will receive:
- A graduation certificate officially recognizing your successful completion of studies and qualifications as a marketing specialist
- Transcripts indicating units completed
- Letter of recommendation and validation for current and future employers
- Post-nominal letters placed after your name which indicate that you hold the relevant qualification. For example: John Smith, DipDipMkt
Continuing studies
Marketing is a business function which identifies and anticipates the wants and needs of consumers, determines which target market to serve, enables appropriate designs of products and programs and delivers these plans.
There is a role for marketers in virtually every section of business and those roles can be very diverse.
Employment Opportunities
- Brand Management
- Direct Marketing
- Market Research & Analysis
- Marketing Communications
- Marketing Strategy
- Product Management and Development
- Trade Marketing
Earning Potential
- Marketing graduates can expect to earn between £18k to 24k
- Marketing Managers can expect to earn between £50k to £69k
- Marketing Director can expect to earn between £69k to £89k.
Why choose ICI?
98% happy with tutorial support
91% would recommend to a friend
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Start your new career today with ICI's Distance Learning & Home Study courses
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