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The ePrinciples of Persuasion Workshop™ (ePOP™) and Executive Coaching Solution

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Professional Course
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Course description

The ePrinciples of Persuasion Workshop™ (ePOP™) and Executive Coaching Solution

Dramatically Improve the Odds of Hitting Your Targets

Your sales team members are already good…but are they good enough? Are they leaving deals on the table? Drive sales to new heights and minimize risks with our new, self-paced ePOP Workshop and Executive Coaching solution which features 23-25 hours of interactive work, on the application of your most important sales opportunities.

Only the ePOP Workshop and Executive Coaching solution includes:

  • The new seventh Principle of Persuasion – Unity
  • Self-paced, convenient on-line short learning modules
  • New Cialdini Influence Assessment to make sure your sales professionals are fully proficient before applying to sales prospects
  • Cialdini Method Certified Executive Coach for one month, 30-minutes a week and unlimited mobile and artificially intelligent coaching to help sell and learn in between sessions with the coach
  • Opportunity to earn the Cialdini Certificate of Knowledge in Persuasion
  • An action plan to address the sales person’s most important influence challenge

Course delivery details

The INFLUENCE AT WORK® ePOP™ Workshop includes exclusive new features:

  • The nine-module training can be completed in segments at your convenience
  • Executive coaching is available for 30 minutes each week from a Cialdini Method Certified Trainer for one month
  • At the end of each module, put your new skills to use with a short, scientifically prepared assessment
  • ePOP is the only training that includes the seventh Principle – Unity
  • More Dr. Cialdini than any training – he appears in videos explaining the Principles of Persuasion

Principles of Persuasion (POP)®  training is available to individuals through our public influence training workshops, or as custom corporate/in-house training workshops.


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About IAW


INFLUENCE AT WORK is the organization founded by the world's expert on ethical influence, Dr. Robert Cialdini, to teach and coach the world on the universal principles of persuasion. For decades, the world's most successful professionals in the world's most...

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2248 S Forest Ave
85282 Tempe Arizona

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