Sales-Enabled Product Training (SEPT™)
Most training around new product and proposition launches focuses on the what and how: what the new product or service does and how it works. It fails to show how to sell the new proposition: why people need it, what value it will create, how it stacks up against their decision criteria and how to manage the risks it might create.
Product training also often takes the form of fairly primitive e-learning: essentially a PowerPoint with a voice-over and limited interactivity. This approach offers no opportunities to practice selling the new proposition before people are sitting in front of a customer, and is inefficient when used as a reference tool.
Upcoming start dates
Inquire for more information
- United States of America
Imparta improves its clients’ business performance in the areas of Sales, Sales through Service and Service using highly practical and researched approaches and an integrated solution that goes well beyond simple training interventions. Imparta’s Capability Building® System combines assessment, training, coaching, application...