Professional Course

Competitive Strategy & Innovation

GetSmarter, Online
8 weeks
8 weeks
Visit this course's homepage on the provider's site to learn more or book!

Course description

Competitive Strategy & Innovation

Earn an official certificate of professional achievement from The London School of Economics and Political Science

In today’s dynamic and uncertain business landscape, organisations that are able to leverage innovation strategically have an edge over their competitors, and are best positioned to improve performance and profitability. Whether responding to pandemics such as COVID-19, technological change or customers' growing concerns for the environment, systematic innovation management proves invaluable.

The Competitive Strategy and Innovation online certificate course from LSE explores how harnessing your internal resources and identifying what makes your company unique can be used to win and sustain competitive advantage. Guided by an expert from LSE, you’ll learn to use innovation as a strategic tool to set yourself apart in a competitive market.

You’ll explore a range of practical techniques and frameworks that can be used to identify opportunities for innovation in the face of disruption, assess the viability of your ideas, and build a competitive strategy for real-world implementation. On completion, you’ll walk away with an action plan to sustain long-term performance in your organisation.

This Competitive Strategy and Innovation online certificate course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 70 hours of learning.

Who should attend?

Is this course for you?

This course is designed for anyone in a decision-making role who is interested in learning how to use innovation as a tool to respond to disruption and an increasingly competitive landscape. Business leaders who want to build strategies for competitive advantage, as well as middle managers who are responsible for implementing these strategies within their organisation, will find the content beneficial. This course also provides key insights to consultants or entrepreneurs who are looking to apply cutting-edge innovation practices in their work in order to help their company or client stand out in the market.

Training content

Familiarise yourself with competitive strategy as you work through the weekly modules of this online certificate course.

Module 1

The resource-based view of the firm

Module 2

The trade-off between value creation and value capture

Module 3

Value proposition and strategic resources

Module 4

Cumulative resources and internal organisation

Module 5

Innovation, competition, and blue ocean strategy

Module 6

Disruption and competence destruction

Module 7

Design thinking for an innovation system

Module 8

Customer journey mapping and innovation in practice

Course delivery details


  • 8 weeks (excluding orientation)
  • 6-8 hours per week Self-paced learning online

Certification / Credits

  • Discover a practical approach to innovation as you earn an official certificate of competence from the London School of Economics and Political Science.
  • Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
  • Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.

What will set you apart

On completion of this course, you’ll walk away with:

  • The ability to benchmark your business against competitors and respond to disruption.
  • Strategies to identify and harness existing internal resources in order to gain a competitive edge.
  • The skills to leverage innovation through various techniques and frameworks to improve organisational performance.
  • Practical examples of innovation in response to the COVID-19 disruption.
  • A practical, comprehensive toolkit to foster consistent innovation in your organisation for improved business performance..

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery
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