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We're the how-to: lead people, tell your story and advance your business company. We specialize in training and coaching around Leadership and Storytelling. By design, we don’t quite fit into any of the well-known consulting profiles. We’re outcome-based and specialize in translating strategy, building capabilities, and shaping culture; all with a focus on growth.

Our team works hard creating our learning experiences around relevant themes such as business storytelling, training a remote workforce, executive presence, leadership and management training, leadership coaching and more. We do tireless research to prepare, and we interview countless employees in the workplace, from CEOs all the way down to administrative assistants.

Many of our executive coaches, facilitators and other team members have logged decades in the corporate world, navigating the people, politics and personalities in boardrooms and conference rooms across the globe.

We are fundamentally good people interested in doing good work and working with good clients. For us, business has always been more than a transaction.

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Why choose fassforward?

Women-owned business for 21 years

Once participants experience our training, they become life-long clients


We are the "how" company. While what we do is based in research and experience, it’s pragmatic. Whenever you learn something new, or have an ‘aha’ - there’s a natural gap - what we call the Thursday-Monday gap. That’s where “how” comes in. Closing that gap by taking theory and wisdom and giving you a practical, can-do, how-to. That’s why clients come to us.

What clients want from us, is our expertise on leadership and storytelling.


Business is about leadership. We believe that you lead people, and you manage work.


Leadership and storytelling are two sides of the same coin. Storytelling is to leadership as salt is to sea water.

We deliver both leadership and storytelling through coaching and training.


Industries Served

Consumer Goods

Retail & Consumer Services

Technology & Software

Awards and Accreditation

Women Business Enterprise National Council


Brandon Hall Group: SILVER - Best Advance in Unique Learning Technology: Personalizing the Learning Experience


Inc 5000


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629 Fifth Ave, Suite 209
10803 Pelham New York

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