Persuasion and Presence for Program and Project Managers
Persuasion is the central to leading leaders. As a program manager or project manager, you may lead a team with many senior contributors. Often they will have more experience, more skin in the game, and more reputation at stake. As a program manager, this task is even greater because your time is limited and your span of control across projects even greater. Being a compelling communicator takes more than what you learned for the Certified Associate in Project Management (CAPM) exam or Project Management Professional (PMP) exam. It takes program or project management experience and this certificate program.
Program managers must persuade quickly, and with great lasting impact. Program and project managers must persuade and manage their leadership presence for program or project success. Even if you are a traditional program or project manager or manage agile programs or projects, persuasive communication is vital to your success. Communicating more persuasively will lead to more effective risk management.
There are complete blindsports in the Project Management Institute, Inc's (PMI)"A Guide to the Project Management Body of Knowledge" (PMBOK Guide). Applying those processes and skills are just the basics of efficient communication.
That’s why certified project managers will earn 10 professional development units (PDU) in this program. You will learn the balance needed to communicate effectively.
Upcoming start dates
- Self-paced Online
Who should attend?
Week One - The Logic, Emotion, and Presence Triad
- Module One - Aristotle’s Rhetorical Triad
- Module Two - Logos - The Logic of Your Communication
- Module Three - Pathos - The Emotions of Your Communication
- Module Four - Ethos - Your Communication Presence
- Module Five - Perfect Pitch Tool
Week Two - Building an Effective Presence
- Module One - What is Stage Presence?
- Module Two - Establishing Trust through Your Words
- Module Three - Building Trust at a Distance
- Module Four - Nonverbal Trust Building
- Module Five - How To Up Your Presence Game
Week Three - Using Emotions in Good Communication
- Module One - How Emotions Work in Communicating
- Module Two - Crafting an Emotionally Compelling Message
- Module Three - Communicating Bad News
- Module Four - Blending Logos and Pathos
Week Four - Psychological Safety and Persuasion
- Project Oxygen
- Module One - Defining Psychological Safety
- Module Two - Building Psychological Safety on the Program or Project Team
- Module Three - Psychological Safety with Logos and Pathos
- Module Four - Troubleshooting Psychological Safety Issues
Course delivery details
This course is offered through The University of Maryland, College Park, a partner institute of EdX.
3-5 hours per week
- Verified Track -$199
- Audit Track - Free
Certification / Credits
What you'll learn
- Explain the rhetorical triad and its use in persuasion.
- Establish a compelling and trustworthy presence (ethos).
- Create spoken and written messages with emotional impact to build understanding.
- Develop psychological safety within your project team and with stakeholders.
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