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1-Day Workshop from CustomerCentric Selling®
Learn how to create meaningful dialogues and relationships with potential customers - with this dedicated messaging workshop. The course will teach you the theory of CustomerCentric Messaging® and how to apply it effectively to every element of marketing collateral, and every interaction with prospects or clients throughout a buying cycle.
The fundamental concept behind CustomerCentric Messaging® is to focus on how to help prospects identify and solve a problem, rather than leading conversations or messaging with product or company pitches. The process will help you steer conversations and marketing content toward specific business needs and goals, to help turn conversations into relationships - and prospects into customers.
The workshop training will help you identify what messaging is required and how to delivery it effectively throughout the sales cycle. All members of the marketing team are encouraged to develop CustomerCentric Messaging®, in order to use these skills when creating all sales support content, from websites to product descriptions, and case studies to prospecting letters.
Who should attend?
This course is suitable for all those working with marketing functions, including:
- Marketing team members
- Corporate communication teams
- Product managers and marketers
- Field marketing teams
- Content teams
This course can be customized to suit your organization's needs. Please contact CustomerCentric Selling® to discuss requirements and pricing.
Leaders in Sales Training and Sales Performance Improvement
CustomerCentric Selling® has been delivering world-class sales training around the globe since 2002. Drawing upon its proven CustomerCentric Selling® (CCS®) methodology, the company's workshops and specialized training equips sales organizations around the world with the powerful sales processes and selling...