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ChannelCentric Selling Workshop

CustomerCentric Selling®
Training overview
3.5 days
Next start date: Contact provider for more information - Worldwide
On-site / Company-specific

Course description

ChannelCentric Selling3.5 Day Workshop from CustomerCentric Selling® 

This dedicated workshop will transform how you recruit and develop channel partners - enabling you to better qualify co-sell opportunities with the channel.

Over the course of 3.5 days you'll learn how to effectively apply the ChannelCentric Selling® methodology when developing business partners - maximizing the potential for opportunities and success. Following the workshop, sellers from business partners would further benefit from taking a customized CustomerCentric Selling® Workshop in order to fully implement best practice messaging to sell offerings to end users. 

Who should attend?

This course would benefit:

  • Channel development managers
  • Sales managers
  • Technical support
  • Staff that interact with prospects and/or customers

This is a standalone workshop, so there are no prerequisites. However, it is often delivered as a supplement to the CustomerCentric Selling® Sales Process Workshop, or to reinforce the methodology learned on this course.

Training Content

Training course content will cover:

  • How to prospect at DOM levels
  • Developing a vision and potential value for becoming a business partner
  • Developing visions for available marketing, sales and technical support
  • Grading business partners in 1 of 4 quadrants
  • Executing Sales Ready Messaging® in selling to end users
  • Standard debriefing questions to qualify opportunities resellers are working on
  • Assessing and developing resellers
  • Accurately qualifying pipelines and forecasting
  • How to strategize account situations using a common vocabulary with resellers that attend CustomerCentric Selling® sales training workshops


This course can be customized to suit your organization's needs. Please contact CustomerCentric Selling® to discuss requirements and pricing.

The cost will include a manual and workbook, and a copy of the CustomerCentric Selling® book.

About supplier

CustomerCentric Selling

Leaders in Sales Training and Sales Performance Improvement

CustomerCentric Selling® has been delivering world-class sales training around the globe since 2002. Drawing upon its proven CustomerCentric Selling® (CCS®) methodology, the company's workshops and specialized training equips sales organizations around the world with the powerful sales processes and selling...

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