Professional Course

Certified Digital Marketing Specialist in Search Marketing (Online)

30 hours
30 hours
This provider usually responds within 48 hours 👍

Course description

Certified Digital Marketing Specialist in Search Marketing (Online)

This dynamic online search marketing course gives you the skills, know-how, strategy and techniques to change the digital marketing game. While your content may be extraordinary, moving and relevant, what's most important is that it's seen.

Learn how to use search marketing to bring your brand and your message to billions of people. Be there when it matters. Offer the "hero" product. Bring the meaningful message. And above all, make the unseen seen. (24 weeks to complete course)

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Who should attend?

Target Audience:

  • Digital sales and digital marketing professionals seeking specialization
  • Sales professionals, marketing managers, team leaders, business consultants and developers
  • Inspired career changers
  • Entrepreneurs

Training content

Modules include:

  • Introduction
  • SEO Setup
  • SEO Content
  • SEO Workshop
  • Paid Search
  • Display Advertising
  • Analytics with Google Analytics
  • Strategy and Planning


The cost of this training course includes all course materials.

Certification / Credits

Upon completion, participants will receive a Certificate of Completion with CEUs.

Learner Outcomes

Upon completion, participants will be able to:

  • Rise up in Google rankings and become the go-to brand or authority.
  • Plan, implement and measure an effective SEO campaign.
  • Create and position content that ultimately leads to conversion.
  • Optimize their website to create a smooth and effective consumer journey.
  • Apply key search marketing campaign metrics, performance analysis and campaign optimization for higher conversion rates.

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