Persuasive Content: Building and Communicating a Powerful Message

Persuasive Content: Building and Communicating a Powerful Message

This training program helps your team create persuasive content and messaging.

Your team might be able to speak confidently and professionally, but struggles with effective messaging. The content that worked with one audience may not resonate with a new set of stakeholders, executives, or clients.

Specific word choice, stories, narratives, and rhetorical devices all affect the impact and memorability of your team’s message.

Participants will learn concepts of storytelling and narrative, how and when to incorporate emotive words and personal anecdotes, and how to balance substantive content with humor and lightheartedness.

They will practice composing short and long messages, and engaging business stories. They will practice crafting persuasive sentences and headlines, learning how to distill major concepts and complex topics into memorable messages.

Participants will go through multiple practice exercises. Their drills will be recorded on video for reflection and analysis.

Their speaking will be transcribed and analyzed for word choice, persuasiveness, speaking speed, and other metrics.