Persuasive Content: Building and Communicating a Powerful Message
This training program helps your team create persuasive content and messaging.
Your team might be able to speak confidently and professionally, but struggles with effective messaging. The content that worked with one audience may not resonate with a new set of stakeholders, executives, or clients.
Specific word choice, stories, narratives, and rhetorical devices all affect the impact and memorability of your team’s message.
Participants will learn concepts of storytelling and narrative, how and when to incorporate emotive words and personal anecdotes, and how to balance substantive content with humor and lightheartedness.
They will practice composing short and long messages, and engaging business stories. They will practice crafting persuasive sentences and headlines, learning how to distill major concepts and complex topics into memorable messages.
Participants will go through multiple practice exercises. Their drills will be recorded on video for reflection and analysis.
Their speaking will be transcribed and analyzed for word choice, persuasiveness, speaking speed, and other metrics.
Upcoming start dates
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- United States of America
Virtual delivery available for the U.S.A. and Canada
Who should attend?
This course content can be delivered for individual students or teams. All skill levels are welcome, from beginner to advanced.
Why choose Cool Communicator LLC?
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Founded in 2017
3000+ hours of coaching and training provided