Discovering Consumer Trends
Explore the art and science of user-centered business strategies in Discovering Consumer Trends. In this 8-week course, you will master predictive market research methods while learning how to communicate your ideas more effectively. Uncover the real reasons brands go viral, why ideas spread, and how to use predictive strategies to boost your own business.
What you’ll walk away with:
- Practical ethnographic research methods to better understand what motivates your audience.
- Marketing strategies that are framed to align your current product with future behavior.
- An interactive Futurecast report to immediately leverage new business opportunities.
Columbia College Chicago Online
Columbia College Chicago Online delivers engaging curriculum to lifelong learners anywhere in the world. We are committed to providing high-quality educational experiences to develop the necessary skills to launch or grow a sustainable career in today’s demanding marketplace. Our courses...
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