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Columbia Management Essentials (Online)

Columbia Business School Executive Education
Training overview
3 months
3,300 USD
Next start date: 5/13/2021 - Online
Columbia Management Essentials (Online)

Course description

Columbia Management Essentials (Online)

Columbia Management Essentials (Online) is a three-month online program that teaches the core pillars of management — leading teams, creating a customer-centric organization, and developing financial acumen.

The program enables participants to accelerate their impact through an intensive learning journey that will equip them to manage people, products, and projects more effectively.

The key components of this MBA-inspired curriculum are:

  • Enhancing leadership effectiveness
  • Effective decision making
  • Influencing others
  • Customer-centric marketing
  • Developing financial intuition
  • Launching new products
  • Leading and managing teams
  • Building social capital

With a focus on immediate application, participants work on a capstone case study, individual and team assignments, cases, self assessments — including Columbia Business School’s proprietary 360 Assessment Tool — and group discussions, applying their learnings immediately to their unique contexts.

Participants will also be part of a powerful learning community comprising a diverse group of fellow participants from a broad range of industries, functions, experiences, and geographies.

COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Who should attend?

This program is designed for professionals who have recently taken on or aspire to move into a management role to help them develop leadership and decision-making capabilities. This includes existing managers and technical leaders who have been promoted to a role with management responsibility, executives who build and lead multi-functional teams, and entrepreneurs who need to expand their core business knowledge.

Middle- and upper-level managers seeking a well-rounded, MBA-inspired management curriculum will also benefit from exposure to the latest marketing, finance, and leadership strategies taught by Columbia Business School faculty.

Training content

This immersive program takes an integrated approach to learning, combining live and recorded lectures, small group assignments, case studies, role plays, and Columbia Business School's 360 Assessment Tool.

The program is comprised of the following modules:

Module 1: Orientation and Welcome

  • Launch of 360 Degree Assessment Tool
  • Live Webinar “Program Outline & Learning Journey” 
  • Optional: Accounting Basics, Financial Statements, and Key Ratios

Module 2: Leadership and Decision Making

  • The Heart of Leadership
  • Making Wise Decisions

Module 3: Influencing Others

  • Influencing Ethically and Fairly
  • Live Webinar “Leadership” 

Modules 4 : Being Customer-Centric

  • What Is a Customer Worth
  • What Customers Value
  • Delivering Value: Segmenting, Targeting, Positioning
  • Live Webinar “Customer Analytics” 

Module 5: Developing Financial Intuition

  • Fundamental Concepts in Finance
  • Capital Budgeting

Module 6: Launching New Products

  • New Product Development Process
  • Process Ideation Templates

Module 7: Leading & Managing Teams

  • Teams: Factors for Success and Failure
  • Six Strategies for High-Performance Teams
  • 360 Degree Assessment Tool Debrief

Module 8: Building Social Networks

  • Analyzing Your Social Network
  • Building Your Social Network to Support Your Professional Success

Module 9 : Capstone Case and Conclusion

  • Capstone Case
  • Live webinar “Case Debrief and Program Summary” 

About Columbia Business School Executive Education

Columbia Business School Executive Education

Columbia Business School Executive Education provides executives from across industries and sectors with the tools, frameworks, and learning needed to lead and excel. Designed for high-impact business leaders, our offerings include over 50 non-degree, open-enrollment programs in leadership, strategy, finance, and marketing...


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Contact info

Columbia Business School Executive Education


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https://www8.gsb.columbia.edu/


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