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Behavioral Science in Business: Understanding People to Drive Results

Columbia Business School Executive Education
Training overview
3 days
6,450 USD
Next start date: 10/15/2019 - New York City

Course description

Behavioral Science in Business: Understanding People to Drive Results

This three-day program equips executives with a deep understanding of behavioral science for business and the tools to implement and measure its impact of behavioral science, using a proprietary Full Cycle Approach to Applying Behavioral Science™.

The Full Cycle Approach to Applying Behavioral Science™ is a behavior change model that sets out the specific steps organizations should undertake to benefit from leveraging behavioral science in the workplace in meaningful and sustainable ways. Organizations who adopt the seven key steps outlined in this model, supported by strong leadership and only modest resources, can quickly profit from what is increasingly becoming known as the ‘behavioral revolution’.

The program has been developed in collaboration with world-leading researchers and practitioners in the field. You will be learning from some of the most noted experts, leading scholars, and best-selling authors who are leaders not just in the theory of behavioral science, but also in its practice.

Who should attend?

This program is designed so all attendees will benefit and find equal value, regardless of their prior knowledge of behavioral science. It will be attractive and relevant to any business or policy professional whose success is primarily measured in terms of their ability to influence, persuade, and produce change. Executives with a minimum three years managerial experience will be suited for this program.

Previous attendees have included:

  • General managers
  • Marketing and brand managers
  • Sales directors
  • State and federal government officials
  • Client services directors
  • Business development managers
  • HR leaders
  • CSR and loyalty program directors
  • Entrepreneurs
  • Owner operators

Training Content

The program combines interactive lectures, case studies, group exercises, and applied experiential learning activities. You will learn the components of the Full Cycle Approach to Applying Behavioral Science™ and understand how to apply them to your own influence and change-based challenges.

Program structure

  1. The first day focuses on the essentials of behavioral science
  2. The second day drills down onto the factors that 'trigger' behaviors in predictable and measurable ways
  3. The third day focuses on your business application

Please visit the program website for more information about training content. 

Costs

The tuition for this program is $6,450.

Alumni and up to four colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. Please visit the program website for more information about alumni tuition benefits. 

About supplier

Columbia Business School Executive Education - At the Very Center of Business

Business practices in every sector are influenced by the groundbreaking research conducted by the Columbia Business School's faculty members. They teach an ever-evolving and transformative curriculum that develops leaders that are ready and capable of creating opportunity in any environment....


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Contact info

Columbia Business School Executive Education

3022 Broadway
NY 10027 New York

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www8.gsb.columbia.edu

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