Course description
Celemi Enterprise: Understand Marketing and Product Strategy
In Celemi Enterprise, teams act as companies competing for the same customers in a fierce marketplace. Each participant assumes a management role in Marketing and Sales, Development and Services, Planning and Delivery, Finance and Control. The goal? Earn short-term profit while creating long-term value.
Over 8 years, teams annually win or lose customers based on the company’s offerings, performance and brand positioning. Success is a calculated marathon, not a mad dash to the finish line.
Propel your company to the top with Celemi Enterprise—a fierce competition that ignites ambition and builds strategy.
This course is available in a large number of languages. Please contact Celemi for more information.
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Upcoming start dates
Who should attend?
- Senior Managers
- Middle Managers
- Entrepreneurs
- Others with marketing, sales, business and financial responsibilities.
Training content
Key Concepts
- Positioning and Branding
- Strategic Thinking
- Decision-Making
- Product Portfolio Management
- Competitive Strategy
- Planning and Execution
Certification / Credits
Celemi Enterprise helps companies who want to be on top and stay on top by:
- targeting and selling to preferred customers.
- developing and keeping an attractive and profitable product portfolio.
- getting the most out of people and processes.
- creating a strong, sustainable brand.
- communicating company strategy.
- building common understanding of the big picture in each employee.
Through the tough competition of Celemi Enterprise, participants learn to:
- put strategy into practice—fast.
- prioritize based on the right information.
- attract the right customers and monitor customer satisfaction.
- assess the company’s current performance.
- recognize the company’s most important value drivers.
- understand the roles and benefits of strategy and branding.
- use resources wisely.
Why choose Celemi?
More than 5 million participants in 70+ countries have experienced Celemi and the Power of Learning
Celemi is the original business simulation company. Celemi is synonymous with quality.
Celemi takes serious business content and gamifies it to make it fun. We call this Serious Fun!
Reviews
Average rating 5
The simulation gives the participants everything I wanted to give them in terms of how a business works, but it’s interactive and fun. The high impact it delivers has smashed an...
This was extraordinary! I've never seen such an engaging learning method, while at the same time encouraging profound discussions. We needed the kick-off to be relevant, but thi...
Contact this provider
Celemi
Celemi delivers value to a global client portfolio with engaging learning methods that move people to higher levels of performance. We are ranked in the top 20 gamified companies by Training Magazine. Business acumen, critical thinking and strategic execution are...
The simulation gives the participants everything I wanted to give them in terms of how a business works, but it’s interactive and fun. The high impact it delivers has smashed an...