Social Media Marketing
BrainStation's Social Media Marketing course is an intensive, collaborative learning experience, designed to help you enhance your professional skills and accelerate your career growth.
Led by Instructors with experience in the field, you will learn cutting-edge concepts and techniques, and then apply them immediately, ensuring you have the skills, experience, and confidence to succeed.
What You'll Accomplish:
- Gain Experience Creating Social Media Strategies: Develop metric driven social campaigns to accelerate business goals.
- Build Campaigns within Social Tools: Get experience working with social management tools to effectively build and measure campaigns.
- Optimize Campaigns: Take a data-driven approach to social media marketing.
- Work with Industry Leaders and get immediate feedback and guidance from Instructors who work in the industry.
Developing a Strategy
Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you'll select your platforms and develop an understanding of what success looks like.
With your platforms selected, you'll dive deep into ad platforms (such as Business Manager for Instagram and Facebook), to create your campaign, including selecting ad units, writing dynamic copy and ensuring targeting is set to minimize spend and maximize results.
Take a data-driven approach to social media, by learning to analyze data and adjust your campaign's copy, spend and targeting to ensure success.
BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that...
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