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Social Media Marketing

Training overview
3 weeks
Classroom / Public

Course description

Social Media Marketing

BrainStation's Social Media Marketing course is an intensive, collaborative learning experience, designed to help you enhance your professional skills and accelerate your career growth.

Led by Instructors with experience in the field, you will learn cutting-edge concepts and techniques, and then apply them immediately, ensuring you have the skills, experience, and confidence to succeed.

What You'll Accomplish:

  • Gain Experience Creating Social Media Strategies: Develop metric driven social campaigns to accelerate business goals.
  • Build Campaigns within Social Tools: Get experience working with social management tools to effectively build and measure campaigns.
  • Optimize Campaigns: Take a data-driven approach to social media marketing.
  • Work with Industry Leaders and get immediate feedback and guidance from Instructors who work in the industry.

Training Content

Developing a Strategy

Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you'll select your platforms and develop an understanding of what success looks like.

Creating Campaigns

With your platforms selected, you'll dive deep into ad platforms (such as Business Manager for Instagram and Facebook), to create your campaign, including selecting ad units, writing dynamic copy and ensuring targeting is set to minimize spend and maximize results.

Optimizing Performance

Take a data-driven approach to social media, by learning to analyze data and adjust your campaign's copy, spend and targeting to ensure success.


I have nothing but positive things to say about BrainStation! I took Social Media Marketing and loved it. The learning environment is dynamic and collaborative. We worked in groups to develop social media campaigns that mirrored real-world projects of the same nature. Our instructor, Francesca, was a social media marketing expert who taught us t...
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About supplier



BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that...

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Contact info


460 King St W
M5V 1L7 Toronto Ontario

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Training reviews
Social Media Marketing
Course rating
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