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Digital Marketing Certificate Course

Training overview
On-site / Company-specific

Course description

Digital Marketing Certificate Course

BrainStation's Digital Marketing course is an intensive, collaborative learning experience, designed to help you enhance your professional skills and accelerate your career growth.

Led by Instructors with experience in the field, you will learn cutting-edge concepts and techniques, and then apply them immediately, ensuring you have the skills, experience, and confidence to succeed.

Training Content

What You'll Learn:

  • Brand Strategy

By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.

  • Search Marketing

Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google AdWords, and performing site audits to improve SEO.

  • Social Media

Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.

  • Email Marketing

Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

  • Analytics

Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.

Certification / Credits

Earn your certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.


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Average rating 4.7

Based on 43 reviews

I'm really happy I took the course and recommend it to anyone looking to gain core digital skills.The lead instructor, Sarah, was a great teacher - knowledgeable, experienced, and a clear communicator who often related the course content back to her real life marketing job, which was helpful in better understanding the material. It was also help...
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I had a great time learning more about digital marketing from industry experts. BrainStation puts on engaging sessions to those who want to learn more. Lots of valuable information!
BrainStation has a team of very knowledgeable instructors who also work in companies like Herschel, Unbounce and Mobify (among others) that are a pleasure and privilege to work with. The atmosphere is laid back, mature and professional. A special thank you to Kyle, Andrea, Liana, Justin and Loki for having made the experience delightful!

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About supplier



BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that...

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Contact info


Penthouse, 503 Broadway
10012 New York New York

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Training reviews
Course rating
Based on 43 reviews

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