Digital Marketing Certificate Course
BrainStation's Digital Marketing course is an intensive, collaborative learning experience, designed to help you enhance your professional skills and accelerate your career growth.
Led by Instructors with experience in the field, you will learn cutting-edge concepts and techniques, and then apply them immediately, ensuring you have the skills, experience, and confidence to succeed.
What You'll Learn:
- Brand Strategy
By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.
- Search Marketing
Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google AdWords, and performing site audits to improve SEO.
- Social Media
Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.
- Email Marketing
Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.
Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.
Certification / Credits
Earn your certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.
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BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that...
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