BrainStation’s Digital Marketing course is an intensive online learning experience, designed to help working professionals enhance their skills and stay competitive in today’s job market.
Led by Instructors with experience in the field, you will learn cutting-edge concepts and techniques, and then apply them immediately. By program’s end, you will have the skills, experience, and confidence to accelerate your career progression.
What You'll Accomplish:
- Gain Digital Marketing Experience: Build and develop a full digital marketing strategy, including social media, search, and email marketing.
- Learn Social and Search Marketing: Understand SEO and SEM best practices, and how to leverage social media for effective, targeted campaigns.
- Develop a Standout Portfolio: Work on a portfolio project that demonstrates your new skills.
- Work with Industry Leaders: Get immediate feedback and guidance from Instructors who work in the industry.
By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.
Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google AdWords, and performing site audits to improve SEO.
Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.
Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.
Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.
BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that...
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