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Digital Marketing Certificate Course

BrainStation
Training overview
10 weeks
English
Classroom / Public
BrainStation

Course description

Digital Marketing

BrainStation’s Digital Marketing course is an intensive online learning experience, designed to help working professionals enhance their skills and stay competitive in today’s job market.

Led by Instructors with experience in the field, you will learn cutting-edge concepts and techniques, and then apply them immediately. By program’s end, you will have the skills, experience, and confidence to accelerate your career progression.

What You'll Accomplish:

  • Gain Digital Marketing Experience: Build and develop a full digital marketing strategy, including social media, search, and email marketing.
  • Learn Social and Search Marketing: Understand SEO and SEM best practices, and how to leverage social media for effective, targeted campaigns.
  • Develop a Standout Portfolio: Work on a portfolio project that demonstrates your new skills.
  • Work with Industry Leaders: Get immediate feedback and guidance from Instructors who work in the industry.

Training Content

Brand Strategy

By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.

Search Marketing

Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google AdWords, and performing site audits to improve SEO.

Social Media

Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.

Email Marketing

Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

Analytics

Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.

Reviews

(5)
The digital marketing course offered by BrainStation was an excellent generalized overview of the industry. The course gave insights into many aspects that go into creating a successful digital experience for a brand/company. The instructors were amazing, helpful and truly made the subject matter interesting! They helped accompany the syllabus w...
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(5)
I took digital marketing at BrainStation as a way to introduce myself to the digital world, something I hadn't touched at my previous company but was extremely important at my new one. It was a great way to learn broadly about topics ranging from social to SEO to website and everything in between. The teachers are great and the content is releva...
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(5)
I wrapped up a 5 week Digital Marketing course at BrainStation at the end of August. I was truly impressed. In 5 weeks (two evenings a week), we touched on every aspect of digital marketing that you would want to know in today's day and age. I took the course as a compliment to a recent career move. I felt like I didn't have the information I ne...
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About supplier

BrainStation

BrainStation

BrainStation is a global leader in digital skills training, empowering businesses and brands to succeed in the digital age. Established in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital education that...


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Contact info

BrainStation

Penthouse, 503 Broadway
10012 New York New York

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brainstation.io


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Training reviews
Digital Marketing Certificate Course
Course rating
(4.8)
Based on 56 reviews

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