Lead your organization's platform strategy - Platforms are the revolution. By operating as open ecosystems, companies like Facebook, Microsoft, American Express, and McCormick spices match suppliers of products, services, or content to consumers, and gain enormous value and market share. Now you can too. Attend BU’s 2-day, highly interactive Platform Strategies executive certificate program to walk step by step through adopting a platform strategy. Learn from renowned experts Marshall Van Alstyne, Geoffrey Parker, and Andrei Hagiu, whose insights on Platform Revolution and “Finding the Platform in Your Product” will help you: Identify approaches to building multi-sided platforms and select the one that’s right for your firm Analyze platform adoption at firms like Intuit QuickBooks and MakerBot Figure out how to jump-start your platform and make vital decisions on openness, governance and pricing Convert your businesses into platforms, and turbo-charge your competitive advantage and growth
Who should attend?
This program is designed for leaders in traditional and emerging businesses, in platform organizations and in the traditional firms that must compete with them. It is a key stepping stone to convert a product or service into a platform business. From CEOs, CTOs and CMOs, to operations managers, technology officers and R&D leaders, anyone whose responsibilities require forward, innovative business thinking will benefit from this program.
To foster teamwork and maximize the learning impact, we encourage both individuals and teams to attend. Participants in our Executive Leadership courses come from the New England region as well as across the country and around the globe.
It is a diverse group of individuals with strong backgrounds each of whom brings their career knowledge to share as they join with the rest of the class in in learning together in these dynamic and engaging courses.
Training Course Content
Full-day sessions meet from 8:30-4:30, with some evening and out-of-class activities.
Welcome Reception - Join us the evening prior to the program for a cocktail reception and networking.
FOUNDATIONS: What makes platforms special and powerful? How are platforms different from regular businesses? Why do platform businesses oftentimes generate winner-take-all outcomes?
LAUNCH: How many sides should a multi-sided platform have? Which side should you start courting first? Do you go broad or narrow?
MONETIZATION: Under what conditions should a multi-sided platform subsidize the participation of one or multiple sides? How should the pricing structure change over the multi-sided platform’s lifecycle?
DESIGN: Why are platform design decisions more difficult than product design decisions? How does a platform’s design choices resolve conflicting interests of its multiple constituents? What should platforms own and what should they open?
GOVERNANCE: How do platform governance rules help reduce market failures? How much control should a platform take over the interactions it enables? When should you be a traditional intermediary rather than a platform?
PRODUCT-TO-PLATFORM: How can traditional products or services be transformed into platforms? When does it make sense to undertake this transformation? What are the main pitfalls?
NEW RULES OF STRATEGY: How does platform strategy differ from product strategy? Where does Porter’s Five Forces framework still apply? Where does it fail?
Boston University Questrom School of Business, Executive Leadership Center
Boston University Questrom School of Business, established in 1913, presently enrolls approximately 3,000 students in its undergraduate and graduate programs. In 1996, the School of Management opened its new building, the most technologically advanced structure ever built for management education....
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