Entrepreneurial Marketing & Finance
Every summer, master’s students from around the globe meet at BU for an extraordinary experience: a custom-designed, high-intensity entrepreneurship accelerator. Dive into marketing and finance for entrepreneurs with the faculty experts of Innovate@BU and the BUild Lab. Experiment and practice in the Boston ecosystem. Study and live at Boston University—the world-renowned, urban research university in the heart of the city. Join a Culture of Innovation The interactive, workshop-driven curriculum integrates theoretical frameworks, case-based discussions, real-life examples, site visits, and practical tools and techniques, underpinned by the proven Lean Start-up Approach. It focuses particularly on the two most challenging areas of entrepreneurship:
- Marketing: Customer discovery, idea validation, building personas, growth hacking, and unit economics.
- Finance: The reinforcing loop of selecting a business model, a revenue model, and a financing strategy in order to obtain early-stage capital – and how to make that loop evolve in tandem with changes in the product/service and the market.
Yet EMF is more than a class. It’s also a workshop-based, project-oriented course that builds throughout the week and that ends with students presenting new ventures to experienced founders and entrepreneurs. Learn & Network with Global Talent Learn and network with entrepreneurs, investors, and industry experts.
Join exceptional classmates from the finest institutions worldwide - some will be starting their own businesses while others already have one or are preparing to help run family businesses or grow innovation in an established firm. Develop lifelong relationships with your fellow students, who can introduce you to industries and countries throughout the world. Gain an understanding of US best practices and an expanded global network.
Who should attend?
Graduate students and young executives desiring an intensive, hands-on experience in entrepreneurial marketing and finance. Past participants have ranged in age from 25 to 40 years old.
Training Course Content
IDEATION AND THE LEAN START-UP METHOD MARKETING AND FINANCE IN A STARTUP ENVIRONMENT
Focus on the roles, strategies, and expectations of marketing and finance in entrepreneurial ventures. You’ll concentrate on market and customer discovery, and on learning from your early users.
WORKSHOP AND TEAM PROJECTS: IDEATION
Bring the morning’s concepts to life in a live exercise. Working in teams you’ll create, test, and select venture ideas, defining what your customer will buy, how, and why.
ENTREPRENEURIAL FINANCE DESIGNING REVENUE AND BUSINESS MODELS
Examine the typical sources of capital that companies can pursue, delving into a core issue of new ventures: how much should we earn, and how much should we raise? You’ll then delve into the new digital business models and their impact on the design and strategy of new ventures.
Turn the morning lessons into practical reality. Working in your team and extending the Lean Canvas method, you will design a business and revenue model for your venture.
ENTREPRENEURIAL MARKETING KNOWING YOUR CUSTOMER
Emphasize what customers find interesting, which means identifying the sub-sets of customers within one’s market. For each customer persona you will build unique value propositions—the cornerstone of a new venture concept.
SITE VISIT: BOSTON/CAMBRIDGE STARTUP INCUBATOR
Visit Boston-based entrepreneurs in one of the city’s extraordinarily vibrant incubators, such as MassChallenge or the Cambridge Innovation Center. You’ll learn what it takes to get a new venture off the ground and make connections with the Boston startup community.
GROWTH & FINANCING GROWING YOUR BUSINESS & START-UP FINANCING
Raising money for a startup requires an in-depth understanding of financing and investor expectations. This session explores the various ways a new venture can generate revenue, the art versus science of high-growth financing, the theory and practice of “Managing By the Numbers,” and company valuation techniques. Students will be encouraged to relate this learning to the particular ideas that they each have been developing over the course of the program.
WORKSHOP AND TEAM PROJECTS: PREPARING TO PITCH
Synthesize your learning into a solid pitch to potential funders. Demonstrate the ability to identify key opportunities and challenges for the startup and articulate why an investor should choose your firm.
THE ART OF THE PITCH; GRADUATION PITCHING YOUR IDEA, PERSUADING YOUR INVESTORS
Deliver your pitch to an audience of experienced advisors and funders. Using everything you’ve learned in the EMF course, you’ll have the opportunity to persuade sophisticated investors to fund your growth. GRADUATION CEREMONY: Enjoy a congratulatory ceremony where you will be presented with your Boston University Certificate.
Boston University Questrom School of Business, Executive Leadership Center
Boston University Questrom School of Business, established in 1913, presently enrolls approximately 3,000 students in its undergraduate and graduate programs. In 1996, the School of Management opened its new building, the most technologically advanced structure ever built for management education....
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