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Brand and Reputation: Build Trust with Stakeholders

Boston College Center for Corporate Citizenship
Training overview
Professional Course
Complete at your own pace
From 1,025 USD
Start dates
1,025 USD
Start anytime

Course description

Brand and Reputation: Build Trust with Stakeholders

Effective corporate citizenship strategy and programs support your company’s brand and reputation—vital assets that increase market value, attract and retain employees, bolster consumer loyalty, and mitigate risk. By aligning CSR efforts with business objectives and employing strategic communications, corporate citizenship professionals can create more business and social value and build the networks, resilience, and results that lead to a better brand.

Who should attend?

Professionals wanting to maximize both the business and social value of corporate citizenship programs; those seeking to increase employee engagement numbers; corporate citizenship professionals developing or refreshing their company’s CSR strategy; and other professionals engaging with employees in the design, development, and evaluation of corporate citizenship programs.

Completion of a Center course including Corporate Citizenship Strategy or Corporate Citizenship Communications.

Training content

  • How corporate citizenship contributes to brand equity.
  • How brand equity contributes value to the corporate balance sheet.
  • Strategies and tactics to build brand and reputation over time.
  • How to sell programs internally in ways that reinforce the corporate brand and build corporate reputation.
  • To match your corporate citizenship programs to desired brand and reputation attributes and outcomes.


  • Member: $860.00
  • Non-Member: $1,025.00

Certification / Credits

2 certificate units toward a Certificate in Corporate Citizenship Practice. This is an elective course for a Certificate in Corporate Citizenship Practice.


Boston College Center for Corporate Citizenship

At the Boston College Center for Corporate Citizenship, we help companies advance and elevate their corporate citizenship to deliver both business and social value, no matter where they are in their corporate citizenship journey. As the leading corporate citizenship membership...

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Contact info

Boston College Center for Corporate Citizenship

140 Commonwealth Ave, Chestnut Hill
MA 02467 Boston Massachusetts

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