The Google Marketing Platform combines the DoubleClick Digital Marketing and the Google Analytics 360 Suite together for an all-inclusive platform that includes:
- Google Ads
- Google Analytics
- Data Studio
- Google Optimize
- Google Tag Manager
Understanding the full suite of tools available will help you better understand your customers and help you collaborate and share insights. This course provides a very interactive experience. Attendees will get hands-on practice during class in order to learn all the tools. Real experience and practice is the main enabler to becoming proficient. Throughout the class, students have the opportunity work in their own accounts or example accounts in order to get the experience and feedback needed to fully grasp these concepts and skills. Google Ads and Analytics certification information will be provided and discussed. You will be able to take and pass those certifications after taking this course.
Excellent pace and content coverage was thorough. Would highly recommend the course and this instructor! - B. Ooten
Great in-depth content that is relevant to today's business world, very well put together. - J. Adams
So much was covered in such a short time - but everything flowed into each other seamlessly. Thank you for sharing your vast knowledge in a way that was understandable. [The instructor] answered every question we had without making us feel silly for asking them. No question or comment from an attendee was dismissed. He kept the flow of the course moving along with appropriate times set aside for practicing what was taught. - L. vonAllmen
It was a lot of content to cover, but it was presented well. I was impressed with [the instructor's] ability to manage both the virtual and real classroom without leaving anyone out. He obviously has experience as an instructor. He was able to speak to both the newbie and the experienced students. - C. Chlebove
[The instructor] is highly intelligent with the subject matter and did an excellent job of detailing all aspects of the Google segments covered. He provided great examples of real-world knowledge and applications for this information. Great job! - J. Stone
Why choose ASPE?
160,000+ professionals trained worldwide
Provided training for 100% of the Fortune 100
Market leader in IT professional development
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ASPE is the nation’s leading IT professional development company that specializes in customized, enterprise training solutions. Through our wide range of Subject Matter Experts, strategic partnerships, and our ACT (Assess, Coach, Train) model, we build and deliver solutions to transform your...