Course description
During this course, participants will learn communication strategies and tactics to help create roadmaps that move from building awareness and understanding to commitment and action. Participants will learn how to create a KM communication roadmap that includes KM stakeholders. They will also learn how to draft messages that promote awareness and participation and how to identify calls to action.
Upcoming start dates
Who should attend?
Audience
Business leaders and knowledge practitioners who need to engage leadership and the workforce to apply KM practices.
Training content
Chapter 1: Setting the Stage
- Welcome and Introductions
- Logistics and Ground Rules
- Learning Objectives
- Activity
Chapter 2: Why is Communication So Important for Knowledge Management?
- Why is Communication So Important for Knowledge Management?
- Change Management and Communications
- KM Program Elements in Place
- Common Capabilities Amongst Top Performers
- Is a Communication Plan Really That Important?
Chapter 3: Communication Roles
- Common KM Core Team Roles
- KM Communication Manager Responsibilities
- Communication Manager Competencies
- Communication Manager Skills/Capabilities
- Activity
Chapter 4: Creating a Communication Plan for the KM Program
- Communication Should Begin Early
- Five Steps to Develop a Communication Plan
- Step 1: Identify Your Audience for KM
- Stakeholder Analysis
- Activity
- Personas
- APQC’S Persona Template
- Influencing Methods
- Activity
- Step 2: Create a Communication Plan
- Make a Plan
- Example Communication Plan
- Crafting the Message
- Activity
- Step 3. Identify the Issues
- Activity
- Step 4: Assign Accountability
- Step 5: Build in Milestone/Measures
Chapter 5: Communication Channels
- Marketing Your KM Products
- Common Communication Channels
- Most Effective Communication Channels
- Promoting Your KM Program
- Video Narratives
- Storytelling at NASA JPL
- Think Small
- Activity
Chapter 6: Branding Your KM Program
- Who Are You?
- Why is Branding Important?
- Branding
- Convey Your Message Through Your Brand
- Tie into Members’ Internal Motivation
- Create a Visual Brand for Individual Communities
- Other Branding Examples
- Branding Communication Examples
- Activity
Chapter 7: Summary & Wrap-Up
- Critical Success Factors
- Highlights and Wrap-Up
- Course Evaluation
Costs
Half-Day
Member: $7500/half-day
Non-member: $9250/half-day
(Up to 15 participants)
Full Day
Member: $10,000/day
Non-member: $12,500/day
(over 15 participants)
Certification / Credits
Learning Outcomes
- Understand the different communication needs for knowledge management and knowledge improvement
- Know when to apply proven techniques to different business circumstances
- Plan and perform effective KM communications
Quick stats about APQC?
Over 1,000 organizational members in 45 industries worldwide
Providing benchmark data with more than 4,360,000 data points
Providing counsel based on 45+ Years of benchmarking and best practices research
Contact this provider
APQC
APQC (American Productivity & Quality Center) is the world’s foremost authority in benchmarking, best practices, process and performance improvement, and knowledge management (KM). With more than 1,000 member organizations worldwide, APQC provides the information, data, and insights organizations need to...