Course description
Content management when it is strategically aligned with both the business priorities (to ensure the right content is created and maintained) and the employee experience (to ensure that content supports learning needs and can be accessed and applied in the flow of work). This training course delivers the latest methodologies, processes, and best practices for managing content. This course provides an in-depth understanding of content management and criteria to identify high-value content that is important to an organization's business outcomes. The course looks at how organizations formulate their content strategies and put the best resource model in place to execute those strategies, and drive the content management process lifecycle.
Upcoming start dates
Who should attend?
Audience
This course is ideal for:
- People responsible for knowledge management or content management including KM leaders, community leaders, content managers, content creators
- People who are responsible for maintaining a body of content or information including process manager, project manager, operational leaders, department managers
- People who are responsible for maintaining repositories/portals/websites such as technology application owners, SharePoint administrators
Training content
Chapter 1: Fundamentals of Content Management
- Overview of Content Management
- Content Management Defined
- Knowledge Management Capabilities
- Content Managements as A Process Based Approach
- Why Content Management Is Important
- Four Problems Better Content Management Can Solve
- Knowledge Check
Chapter 2: Defining Content, Governance, and Methodologies
- Defining Content, Governance, And Methodologies
- Defining Content
- Content Governance Model
- The Big Picture
- Key Elements and Characteristics
- APQC's Content Management Lifecycle
- Getting Started
- Knowledge Check
Chapter 3: Plan
- Plan
- Methodology
- Content Management Planning
- Core Structure
- The 3 C's of Content Management
- Example Persona Template
- Example Persona
- APQC's Content Management Lifecycle
- Manage the Lifecycle
- Distributed Content Management Roles
- Why Is Content Ownership So Important
- Knowledge Check
Chapter 4: Organize
- Organize
- Content Management Methodology
- Organize Your Content
- Updating and Creating Content
- Ensure Content Quality
- Why Curate Content?
- Understand User Needs
- Benefits of Taxonomy
- Build A Robust Taxonomy
- Ways to Use a Taxonomy
- Knowledge Check
Chapter 5: Deliver
- Deliver Content
- Make Content Accessible
- Evaluate Technology Enablers
- Preparing For AI
- When and How We Engage Employees in Change
- Train and Engage Participants
- Training
- Communications
- Monitor and Enforce Standards
- Knowledge Check
- Course Evaluation
Chapter 6: Wrap-Up
- Wrap-Up and Summary
- Summary: Content Management Best Practices
- Connect with Us
Costs
Self Paced Course
Member - $260
Non-member - $325
(bulk pricing based on # of participants)
Corporate Group Training
Half-Day
Member: $7500/half-day
Non-member: $9250/half-day
(Up to 15 participants)
Full Day
Member: $10,000/day
Non-member: $12,500/day
(over 15 participants)
Certification / Credits
Learning Outcomes
- Recognize content management as a capability and Process-based approach enabled by supporting technologies
- Show the importance of content management in solving problems and demonstrating value to the business
- Describe the essential elements in a content management methodology
- Identify best practices that enable a content management lifecycle
- Use proven content management templates and tools to Define foundational elements used in developing a standard content management approach
Quick stats about APQC?
Over 1,000 organizational members in 45 industries worldwide
Providing benchmark data with more than 4,360,000 data points
Providing counsel based on 45+ Years of benchmarking and best practices research
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APQC
APQC (American Productivity & Quality Center) is the world’s foremost authority in benchmarking, best practices, process and performance improvement, and knowledge management (KM). With more than 1,000 member organizations worldwide, APQC provides the information, data, and insights organizations need to...