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Assertiveness Training for Women in Business

AMA - American Management Association
Training overview
3 days
2,395 - 2,545 USD
Classroom / Public
Next start date: 7/15/2019 - Online
Start dates
2,545 USD
2,395 USD
2,395 USD
2,545 USD

Course description

Assertiveness Training for Women in Business

Strengthen your leadership ability and image by learning essential assertiveness skills for women—right at your desktop.

Knowing how to assert yourself is vital for getting what you want and commanding respect. Learn how to handle any situation without seeming either shy or pushy. You’ll practice and refine your assertiveness skills and share your concerns with other women via chat, VoIP and in breakout group activities.

How You Will Benefit

  • Deal with conflicts confronting women
  • Recognize your strengths and weaknesses
  • Practice assertive behaviors in challenging situations
  • Overcome obstacles to assertiveness skills for women
  • Build and project a positive self-image
  • Assess your stress and adopt assertive techniques to help manage stress
  • Develop an assertive action plan
  • Use assertive communication techniques: verbal, nonverbal and assertive listening

Who should attend?

This training is ideal for female professionals who want further develop their assertiveness strengths, mitigate weaknesses, and advance their communication skills as they relate to being assertive in business.

Training Content

This training course will cover:

Foundations of Assertiveness

  • Distinguishing between passive, assertive, and aggressive behaviors
  • Discussing how socialization affects your behavior in the business environment
  • Identifying personal work situations and obstacles that challenge assertive behavior

Assessing Your Assertiveness

  • Identifying your assertiveness style preferences
  • Assessing and identifying strengths and weaknesses of your assertiveness style
  • Knowing how value systems impact your assertiveness
  • Identifying ways to reduce role conflict

Getting Comfortable in Your Own Skin

  • Exploring the assertive components of becoming comfortable in your own S.K.I.N. (Support self-esteem; Know self; Initiate dialogue; Negate negative self-talk)

Assertive Communications Skills for Women

  • Understanding the three components of communication and factors that influence their impact
  • Differentiating the verbal and nonverbal communication styles of men and women
  • Applying active and reflective listening skills to build assertiveness techniques
  • Listening and responding assertively to feedback and criticism

Assertiveness Techniques and Practices

  • Demonstrating a five-step model to express assertive language
  • Exploring four special assertive techniques: broken record, fogging, negative assertion, and negative inquiry
  • Saying “no” and surviving
  • Responding to common put-down statements
  • Videotaping practice sessions

Assertive Case Study Workshop

  • Reviewing the uses of strategic tools, models and techniques
  • Applying assertiveness techniques to analyze and plan around your own must-solve situations
  • Receiving feedback on your plan for addressing your must-solve situations

Assertiveness and Leading

  • Assessing leadership styles
  • Understanding five dimensions of centered leadership
  • Identifying new ways to use assertive leadership in your personal and professional life

Leading a Balanced Life

  • Techniques for dealing with anger
  • Preventing and coping with stress
  • Applying a four-step model to improve personal level of work and life balance
  • Discussing the nature and value of women support networks and resources
  • Planning for continuing assertiveness growth


The course is priced as follows: $2545 - Non-members
$2295 - AMA members
$2126 - GSA price

About supplier

2019 leadership

About American Management Association International

For over 90 years, American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations, and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars...

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Contact info

AMA - American Management Association


Julia F.
Great training that really helped me excel in my professional skill development.Only recommendation is to provide lunch as a joint lunch strengthens the group dynamic.
Regina M.
Carrie was a wonderful instructor. I'm recommending her to my team as an instructor to look out for when signing up for AMA courses.
Chiquita B.
Carrie was EXCELLENT and her energy was contagious!!! She provided great examples on how to handle real life situations. We were also able to work within teams and learn from other women in the class. She was very encouraging, but also pointed out when we were making mistakes, in order to bring out the best in all of us. Carrie is a true SME an...
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Assertiveness Training for Women in Business
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