Course description
This training course will begin by introducing the concepts behind retail management and how to gain enough experience to effectively run your own store. The course will continue by describing how to progress with your career so that you can run your own store. You will be introduced to basic retail merchandising, how to present your store, and the fundamentals of pricing. You will be guided through the use of the checkout and how to create an inviting retail industry environment for your consumers.
This course will also focus on building a relationship with your customers. Encouraging customers into the store is one of the most vital skills you need as a retail manager, and you will be guided through this process as well as learning about trends and how to take advantage of them. Next, you will learn about the correct way to communicate with your customers, and how to make the most of the relationship.
This course will provide you with the necessary practical and theoretical skills to manage any store and customer service communication expertly. If you simply want to refresh your existing understanding of management, the knowledge base provided here will guide you back to proficiency. In just a few hours, you could be equipped with more leadership skills than ever before, tailored specifically to your field. Even if you have previous retail management experience, this could be the course you need to boost your skills to that extra level. Get started today.
Upcoming start dates
Training content
Retail Management, Merchandising and Pricing
Description: In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.
- Learning Outcomes
- Retail Management Industry, Progression and Skills
- Merchandising
- Pricing and Displays
- Lesson Summary
Sales Process, Checkout and Consumer Behaviour
Description: In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.
- Learning Outcomes
- Checkout, Sales Concept and Required Skills
- Consumer Behaviour and Interpretation
- Pre-empting and Solving Issues
- Lesson Summary
Trends, Targeting, and Communicating with Customers
Description: In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.
- Learning Outcomes
- Trends and How to Use Them
- Targeting Customers
- Communicating with Customers
- Dealing with Unhappy Customers
- Lesson Summary
Retail Environment and Customer Relationships
Description: In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.
- Learning Outcomes
- Retail Environment and Key Concepts
- Creating an Environment
- Customer Relationships
- Dealing with Relationship Issues
- Lesson Summary
Course assessment
- Assessment: Course assessment
Certification / Credits
By the end of this course, you will be able to:
- Describe the skills needed for Retail Management
- Define the term ‘merchandising’ and explain what it means
- Explain the sales process and how to price items
- Discuss methods of customer communication
- Outline ways to create an ideal retail environment
- List the steps involved in a checkout transaction
- Analyze methods of targeting customers
- Describe how to deal with unhappy customers
- Summarize how best to take advantage of trends
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Alison is the world’s largest free online empowerment platform for education and skills training, offering thousands of CPD-accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone,...