Course description
This course introduces you to retail merchandising. We discuss the different ways to determine price points and examine the manufacturer-suggested retail price (MSRP). We then study visual merchandising and the principles of display design, which are essential to attract customers. We also explore the flow of goods and services.
We define ‘retail marketing’ and study its ‘4 Ps’: product, price, place and promotion. The course describes the ‘linear communication’ model and outlines the four important characteristics of retail communication tools. We study merchandise planning, inventory management and assortment planning to help you calculate how much stock to buy.
A solid understanding of retail merchandising and marketing will attract customers to your store. This course guides you through the proven principles and practices that can boost sales and your brand. Whether you are a business owner or manage a retail store, this course can launch you to new heights so sign up to invest in your future.
Upcoming start dates
Training content
Module 1: Merchandising and Distribution
Description: In this module, learn about retail merchandising and what it entails. Then, learn how retailers can determine the price of an item. Next, learn about visual merchandising, how it can affect sales, and the principles of design. Lastly, learn about the flow of goods and services from production to sale.
- Learning Outcomes
- Pricing
- Visual Merchandising
- Principles of Design
- Designing a Display
- Flow of Goods and Services
- Lesson Summary
Module 2: Retail Marketing
Description: In this module, learn about the meaning of retail marketing and what it entails. Learn about the retail marketing mix, or the 4 P’s. Furthermore, learn about communication in retail. Lastly, learn about merchandise planning and how retailers can calculate how much stock to buy.
- Learning Outcomes
- What is Retail Marketing
- Marketing Communication, Merchandise and Assortment Planning
- Lesson Summary
Course assessment
- Assessment: Retail Management - Merchandising, Distribution and Marketing - Final Assessment
Certification / Credits
By the end of this course, you will be able to:
- Define and describe ‘retail merchandising’
- Explain how visual merchandising can affect sales
- Outline the principles of design
- Indicate how to design an effective display
- Explain the channels of distribution
- Define and describe the ‘4 Ps’
- Discuss product mixes, lines and individual products
- Describe the ‘linear communication’ model
- Outline the four important characteristics of communication tools
- Explain the calculation for ‘open-to-buy’ planning
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Alison is the world’s largest free online empowerment platform for education and skills training, offering thousands of CPD-accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone,...