Course description
Market researchers help capture important marketing insights, which then inform crucial decisions made by marketing managers. This course will give you an understanding of the process of marketing research and core marketing concepts. You will learn how the marketing of services differs from the marketing of goods. You will also learn about the theory behind modern marketing and how it has evolved over the years.
As you progress through the course, you will learn the limitations and criticisms of marketing theory, the important features of competitor analysis, the marketing decision problem, the marketing research problem, and the exploratory research methods and techniques. Soon, you will be able to analyze a company's marketing strategy and become familiar with the PESTEL framework, SWOT Analysis, and the marketing information system. You will also know what is involved in competitive analysis as well as the components of a marketing information system.
By taking this free online marketing course, everything from developing marketing strategies to analyzing customers will be taught to you clearly and simply. You will learn about crucial marketing management and market research tools, and give your marketing skills a significant boost. So, if you are a marketing professional or a student who wants to have a career in the world of marketing, check out this course and upskill today!
Upcoming start dates
Training content
Introduction To Marketing
Description: In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.
- Learning Outcomes
- Defining Marketing
- Core Concepts in Marketing
- Case Studies
- Lesson Summary
Marketing In The Modern World
Description: In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.
- Learning Outcomes
- Marketing of Services
- Evolution of Marketing
- Contemporary Issues in Modern Marketing Practices
- Lesson Summary
Competitor Analysis Introduction
Description: In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.
- Learning Outcomes
- Introduction to Competitor Analysis
- Marketing Objectives
- Strategy and Core Competency
- Lesson Summary
PESTEL Framework And Competitive Analysis
Description: In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.
- Learning Outcomes
- PESTEL Framework
- Competitive Analysis
- Case Study
- Lesson Summary
Diploma in Marketing Management - First Assessment
Description: You must score 80% or more to pass this assessment.
- Assessment: Diploma in Marketing Management - First Assessment
The Marketing Information System
Description: In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.
- Learning Outcomes
- Introduction to Marketing Information System
- Components of a Marketing Information System
- Lesson Summary
Marketing Research
Description: In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.
- Learning Outcomes
- Marketing Research Process
- MDP and MRP
- Exploratory Research - Part 1
- Exploratory Research - Part 2
- Lesson Summary
Marketing Research II
Description: In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.
- Learning Outcomes
- Causal Research
- Measurement and Scaling
- Lesson Summary
Sampling Methods
Description: In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.
- Learning Outcomes
- Questionnaire and Sampling
- Sampling Techniques
- Lesson Summary
Data Analysis
Description: In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.
- Learning Outcomes
- Data Collection, Preparation and Analysis
- Multivariate Data Analysis
- Lesson Summary
Diploma in Marketing Management - Second Assessment
Description: You must score 80% or more to pass this assessment.
- Assessment: Diploma in Marketing Management - Second Assessment
Course assessment
- Assessment: Diploma in Marketing Management - Final Assessment
Certification / Credits
By the end of this course, you will be able to:
- Define the process and function of marketing
- Explain the key marketing concepts
- Contrast and compare how marketing of services differs from marketing of goods
- Discuss how marketing theory has evolved
- Recognize the limitations and criticisms of marketing theory
- Discuss important features of competitor analysis
- Identify the objectives of marketing
- Describe ways to analyse a company's marketing strategy
- Discuss different marketing strategies
- List examples of;exploratory research methods and techniques
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