Course description
Leading Focus Groups
A focus group is a gathering of people who have been chosen based on a set of criteria. They're all interviewed simultaneously to talk about a specific topic. For example, employees from various parts of the company could be gathered to assess the effectiveness of a new appraisal system. Focus groups are named because they concentrate on a single issue or topic.
This workshop aims to assist people in conducting effective focus groups. It's designed for individuals who don't have to lead focus groups regularly and have little or no experience doing so. For example, an internal consultant may conduct a focus group to examine a new scheme. A member of the Human Resources department may seek feedback on the assessment system from a group of employees. People in charge of projects frequently employ focus groups, and this training session would benefit them.
The three phases of productive focus groups will be discussed, as well as the critical steps to take at each phase:
- Phase 1 – Preparation and planning
- Phase 2 – Running the focus group
- Phase 3 – Follow up action
Participants will be encouraged to go over specific skills that are pertinent to each of these phases.
Training content
Learning Objectives
- Understand the concept and purpose of focus groups
- Learn three phases that all successful focus groups go through
- Understand the importance of developing effective and structured questions
- Gain knowledge on counter-productive questions
- Learn to run focus groups so that they achieve their objectives
Course delivery details
Our courses are designed for groups of five or more participants and are delivered remotely. Each course can be customized by learning objectives and the duration of the course. We strive for a high-quality learning experience in our virtual sessions, so we use a variety of interactive activities, such as group discussions, polls, and breakout sessions. Each session is designed to be engaging and interactive while allowing participants to learn new concepts and skills online. Our virtual workshops require an active internet connection and a web browser with audio/video capabilities to participate in the course.
If you're looking for professional training delivered remotely, contact us today to discuss the virtual workshop options available.
We look forward to connecting with you!
Costs
From $250 USD
About Addison Solutions Academy
Addison Solutions Academy
Addison Solutions Academy is a top corporate training company that offers affordable corporate training solutions to businesses. We provide a wide range of training services and programs that can assist your firm in growing and achieving success. Our trainers are...
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Addison Solutions Academy
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