The concept of ROIC and the breakdown of the tree - that really got me thinking. The group work is also interesting, and it's good to learn with and about peers in that way.

I liked how easy it was to use, and being able to see the immediate impact of some of your decisions. I also like that it simulated real life barriers of getting into a new mark...

It was very interactive, gave real time feedback. The team work aspect was great - I got a lot of insights from my teammates.